Digital Marketing and Blog Writing

The main objective of this project is to equip learners with a comprehensive understanding of digital marketing principles, website evaluation techniques, and effective blog writing strategies. Students will be tasked with evaluating a designated website, critically analyzing its design, functionality, and user flow. This evaluation aims to identify areas of improvement to enhance the overall user experience. Concurrently, students will immerse themselves in the role of content creators, crafting engaging and targeted blog posts tailored to attract the student demographic and the website's intended audience. By the end of the project, students are expected to demonstrate proficiency in assessing digital platforms, implementing SEO strategies, and producing compelling content that not only resonates with the identified target audience but also contributes to the website's overall success. This dual-focused approach integrates practical skills in digital marketing and content creation, providing students with a holistic understanding of how these elements synergize to achieve marketing goals in the online domain.

Field Sales & Marketing

In the sales project, students will actively collaborate with Studental's sales team to understand the sales process, contribute to sales strategies, and work on increasing student enrollment in the dental coverage program. The aim is to improve the effectiveness of sales efforts and achieve measurable growth in student participation.

Digital Marketing Project

Students will enhance ArcPro's online presence by optimizing a website for user experience, creating engaging social media content, and developing visually appealing videos. The goal is to boost brand awareness, increase website traffic, and enhance business image in the digital space.

Customer Engagement Emails

Our company advertises thousands of products online. We hope to revamp our email marketing to increase engagement with our existing customers.We would like to collaborate with students to create new email campaigns.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Recommending new email campaigns and drafting emails.Considering the subject line, clarity, tone, and length of our emails.Recommending a frequency for our marketing emails.Bonus steps in the process would also include:Recommending email marketing tools.