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Digital Marketing Project

Closed
ArcPro Media Inc.
ArcPro Media Inc.
Oakville, Ontario, Canada
SK
Shrey K
Business Development Manager
(49)
4
Preferred learners
  • Ontario, Canada
  • Academic experience or paid work
Categories
Marketing Advertising Digital marketing Lead generation Marketing strategy Social media marketing
Skills
target audience digital marketing social media engagement digital content web traffic brand awareness social media content user experience (ux) analytics social media
Project scope
What is the main goal for this project?

Students will enhance ArcPro's online presence by optimizing a website for user experience, creating engaging social media content, and developing visually appealing videos. The goal is to boost brand awareness, increase website traffic, and enhance business image in the digital space.

What tasks will learners need to complete to achieve the project goal?
  1. Website Audit: Conduct a thorough analysis of a client website, identifying areas for improvement in terms of design, functionality, and user experience.
  2. Content Creation: Develop engaging and informative social media posts tailored to the target audience, emphasizing the benefits of dental coverage.
  3. Video Production: Create or edit reels and videos that effectively communicate our services, making them visually appealing and shareable on social media platforms.
  4. Branding Alignment: Ensure all digital content aligns with our brand identity, maintaining a cohesive and recognizable image across platforms.
  5. Analytics Review: Use analytics tools to track website traffic, social media engagement, and other key metrics, providing insights for ongoing optimization.
How will you support learners in completing the project?
  1. Project Guidelines: Clear and comprehensive guidelines outlining project goals, expectations, and specific tasks for both digital marketing and sales projects.
  2. Training Sessions: Workshops and training sessions to familiarize learners with relevant tools, technologies, and industry best practices in digital marketing and sales.
  3. Mentorship: Assign experienced mentors from ArcPro's team to guide and provide ongoing support to learners throughout the project duration.
  4. Feedback Mechanism: Regular feedback loops, including milestone reviews and constructive feedback on completed tasks, ensuring continuous improvement and alignment with project goals.
  5. Resource Access: Access to resources such as design assets, marketing materials, and relevant data to facilitate the completion of tasks.
  6. Collaborative Environment: Foster a collaborative environment where learners can interact with each other, share insights, and seek assistance, enhancing the overall learning experience.
  7. Q&A Sessions: Scheduled question-and-answer sessions to address any uncertainties or challenges learners may encounter during the project.
  8. Performance Recognition: Acknowledge and recognize outstanding contributions, fostering a positive learning environment and motivating learners to excel in their projects.

By providing a structured framework, guidance, and a supportive learning environment, ArcPro aims to empower learners to successfully complete their projects and gain valuable real-world experience in digital marketing.

Supported causes
Good health and well-being
About the company

ArcPro Media Inc. is a boutique digital marketing agency that specializes in building functional websites and applications for businesses. Our background is in servicing the dental industry, however, we have grown through referrals with non-dental clients, consisting of small and medium-sized businesses from a variety of industries (healthcare, home renovations, technology, real estate, etc.). We aim to build websites with careful thought on user experiences, functionality, increased conversions, and a balance of beautiful design layouts and SEO-rich content to help drive site traffic into conversions.