Online Website Design
Section 1: Main Project GoalOrganization: Reinventing How You ThriveHolistic wellness and therapeutic coaching for ages 14-35.Empower individuals through personal growth and community building.Redefine 'thriving' with transformative methods.Focus on self-awareness, community building, and fundraising for climate change and sustainabilitySection 2: Student Project ObjectivesWeb Design Student Project Objectives:PLEASE NOTE THAT THE PROJECT WILL BE COMPLETED BASED ON THE RECOMMENDED 80 HOURS OF WORK, TASKS TO BE CHOSEN FROM THE LISTS BELOW ARE BASED ON THE STUDENTS STRENGTHS AND SKILLS. User-Centric Design:Conduct in-depth research on user preferences and needs.Create user personas tailored to the platform's capabilities.Detailed Wireframes:Develop comprehensive wireframes based on research findings.Outline the website's structure, navigation, and interactivity.Mobile Responsiveness:Ensure full website responsiveness on various devices.Implement a mobile-first approach using the platform's tools.Content Strategy:Collaborate with content creators to align content with the organization's message.Implement a clear content hierarchy and effective calls to action.Feedback Loop:Continuously gather user feedback during the design process.Conduct usability testing to identify potential issues.Accessibility Compliance:Ensure website accessibility, following WCAG guidelines.Provide an inclusive and user-friendly experience.Visual Aesthetics:Craft a visually appealing design reflecting the organization's brand.Use color schemes, typography, and imagery that resonate with the target audience.SEO Optimization:Implement on-page SEO techniques to enhance website visibility.Optimize content for relevant keywords, meta tags, and structured data.Confirm Security Measures:Ensure regular security updates and protect user data.Safeguard the website against potential threats.Confirm Performance Optimization:Optimize website speed and loading times.Compress images, utilize browser caching, and minimize code.Content Management System:Utilize the platform's CMS features to manage content effectively.Choose an appropriate CMS that aligns with the organization's objectives.Analytics Integration:Implement web analytics tools to track user behavior and assess service objectives.Regularly analyze data and make data-driven improvements.Alignment with Service Objectives:Thrive Ever After Podcast Integration:Diverse Representation:Showcase diverse authors representing wellness, coaching, and health sectors.Ensure prominent visibility to attract authors and accessibility for users.Authentic Narratives:Design user-friendly pages or sections for easy consumption of personal healing journeys and authentic experiences.Engagement and Interaction:Implement interactive elements to foster community building.Design features for user engagement, such as comment sections, discussion forums, or social media integration.Continuous Learning:Position the podcast as a valuable resource for continuous learning.Ensure easy access and navigation through a library of episodes.Collaborative Opportunities:Seamlessly integrate a dedicated space for users to explore partnership opportunities with wellness brands and sponsorsOpen to Student Ideas.Clothing Line Integration:Brand Resonance:Create a visually appealing section that features the unique artistic designs reflecting the 'Reinvent How You Thrive' ethos.Captivate users with the clothing line's brand identity.Ethical Engagement:Highlight the commitment to societal good, particularly the support for Canadian forest fire relief and climate change.Ensure users can easily understand and connect with the ethical aspects of the clothing line.Diverse Platforms:Develop a comprehensive online presence across various platforms.Allow global accessibility and seamless linking to external platforms where the clothing line operates.Feedback Loop:Integrate a user-friendly mechanism for customers to provide feedback.Encourage user participation in the design process.Market Expansion:Create a dedicated space for the launch of new projects, collaborations with influencers, and announcements.Ensure users can stay informed about exciting developments.Open to Student Ideas.Holistic Coaching Integration:Empowerment and Autonomy:Design a user-centric coaching section.Offer tools to navigate life's challenges and empower users.Personalized Approaches:Create a user-friendly space to introduce individualized coaching programs.Enable users to explore and understand these programs with ease.Skill and Strategy Development:Provide users with resources for personal growth.Design this section to guide users through accessing these tools effectively.Community Integration & Networking:Develop a community-focused area that nurtures a sense of belonging among clients.Make users feel a strong connection to the community when exploring this section.Future Readiness:Equip users with professional skills and communication competencies.Provide a clear roadmap for users looking to enhance their future readiness.A Page for Credentials and Team Information.Open to Student Ideas.
Social Media Marketing Project
The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:- Creating content for Instagram, TikTok, Linkedin, and Facebook.- Developing a social media strategy to reach potential customers and instructors.- Analyzing the performance of the content and adjusting the strategy accordingly.- Researching other variables that can improve the visibility of the brand.- Testing the developed strategy and making improvements based on additional data.
Faded Living Website Update with (Booking Form & Calendar Scheduler)
The goal of this project is to create a booking form and calendar scheduler for Faded Living, a cannabis education and events company. This will involve adding a booking form and calendar scheduler to the website to book private herb infusion classes, private dinners & events, and free 30 minute consultations. The scheduler should also feature new 2024 dinner parties, Soca SESHions, JamDown SESHions, former speaking engagements, social media pages, previous podcast interviews, testimonials/reviews, food photos & videos, cooking classes, and Necole Hines' interviews & articles.
Amazon FBA Market Research Analyst
In this project, students will be tasked with solving a real-world problem related to market research for Amazon products. The primary goal is to develop a robust understanding of a specific product or category on Amazon, analyzing various factors such as customer preferences, competitor strategies, market trends, and potential areas for growth or improvement. Throughout the project, students are expected to present a comprehensive market research report that provides actionable insights and recommendations for enhancing the product's performance on the Amazon platform.Project Description:Problem to Solve:The core challenge is to understand and analyze the market dynamics of a chosen product or category on Amazon. Students must investigate various aspects, such as customer demographics, purchasing behavior, product reviews, pricing strategies, and competitor analysis.Expected Outcomes:Market Analysis: Conduct an in-depth analysis of the selected product or category, including market size, growth trends, and customer segmentation.Competitor Assessment: Identify and analyze key competitors, their product offerings, pricing strategies, customer reviews, and overall market presence.Customer Insights: Gather and analyze data on customer preferences, purchasing patterns, and feedback. This can involve studying customer reviews, conducting surveys, or using analytical tools to understand customer behavior.Opportunity Identification: Identify gaps in the market or areas for improvement, such as unmet customer needs, pricing optimization, or product feature enhancements.Strategy Recommendations: Develop strategic recommendations based on the research findings. This could include marketing strategies, product development suggestions, or pricing adjustments.Presentation of Findings: Prepare and present a detailed market research report that encapsulates all findings, analyses, and recommendations. This report should be structured in a professional format suitable for a real-world business context.Feedback and Reflection: Receive feedback from peers, instructors, or industry professionals and reflect on the learning process, challenges faced, and skills acquired.By the end of this project, students will gain practical experience in market research, data analysis, strategic thinking, and professional communication. These skills are crucial for careers in marketing, business analysis, e-commerce, and related fields. The project will also enhance their understanding of the dynamic e-commerce landscape, particularly the Amazon marketplace.
Amazon FBA Market Research Analyst
In this project, students will be tasked with solving a real-world problem related to market research for Amazon products. The primary goal is to develop a robust understanding of a specific product or category on Amazon, analyzing various factors such as customer preferences, competitor strategies, market trends, and potential areas for growth or improvement. Throughout the project, students are expected to present a comprehensive market research report that provides actionable insights and recommendations for enhancing the product's performance on the Amazon platform.Project Description:Problem to Solve:The core challenge is to understand and analyze the market dynamics of a chosen product or category on Amazon. Students must investigate various aspects, such as customer demographics, purchasing behavior, product reviews, pricing strategies, and competitor analysis.Expected Outcomes:Market Analysis: Conduct an in-depth analysis of the selected product or category, including market size, growth trends, and customer segmentation.Competitor Assessment: Identify and analyze key competitors, their product offerings, pricing strategies, customer reviews, and overall market presence.Customer Insights: Gather and analyze data on customer preferences, purchasing patterns, and feedback. This can involve studying customer reviews, conducting surveys, or using analytical tools to understand customer behavior.Opportunity Identification: Identify gaps in the market or areas for improvement, such as unmet customer needs, pricing optimization, or product feature enhancements.Strategy Recommendations: Develop strategic recommendations based on the research findings. This could include marketing strategies, product development suggestions, or pricing adjustments.Presentation of Findings: Prepare and present a detailed market research report that encapsulates all findings, analyses, and recommendations. This report should be structured in a professional format suitable for a real-world business context.Feedback and Reflection: Receive feedback from peers, instructors, or industry professionals and reflect on the learning process, challenges faced, and skills acquired.By the end of this project, students will gain practical experience in market research, data analysis, strategic thinking, and professional communication. These skills are crucial for careers in marketing, business analysis, e-commerce, and related fields. The project will also enhance their understanding of the dynamic e-commerce landscape, particularly the Amazon marketplace.
Marketing Plan for Artists / Labels / Managers
Our company works in the music industry doing content for bigger artists like Walk off the Eath and the Glorious Sons. We are activating a marketing plan to raise awareness about our content services and Rock n Roll BnB.Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Researching the foreign market where we have recently expanded.Assessing our existing marketing strategy and efforts.Recommending new marketing tactics.Designing promotional material for various media.Executing some sales & email campaignsBonus steps in the process would also include:Making multiple versions of marketing materials and testing them for comparison.
Social Media Marketing for MyRide901
The main goal for the project is to assist MyRide901, a vehicle management app company, in advertising their mobile app and expanding their market share. This will involve several different steps for the students, including:- Creating a social media marketing plan to increase brand awareness and user engagement.- Developing and implementing social media campaigns to promote the app's features and benefits.- Analyzing and optimizing social media performance through data and analytics.- Create compelling content for social media platforms.Developing promotional materials such as videos, flyers, and posters. - Identifying potential partnerships and sponsorships. - Creating a customer loyalty program.- Engaging with the app's user community to gather feedback and testimonials for marketing purposes.
Funding Proposal Development
The main goal of this project is to develop a proposal for funding that would enable CAYOP to provide free posting for non-profit organizations to share professional development opportunities. This will involve several different steps for the students, including:- Developing the key objectives of the proposal.- Contacting and getting confirmation from organizations to use CAYOP.- Researching other funding sources and potential partners.- Developing a budget for the project.- Writing the proposal and submitting it to potential funders.
Create a Cold Email Campaign for BoardSpace
The goal of this project is to create a cold email campaign for BoardSpace, an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. The campaign should be tailored to the target audience of BoardSpace and should include a strategy for creating and sending the emails, as well as a plan for measuring the success of the campaign.
New Product Launch - marketing, budget, and ad copy
Flights from Vancouver to Toronto are $300. Flights from Toronto to Fredericton are $600. It's absurd!Our intent is to offer an overnight bus service, starting in Moncton, connecting in Fredericton, and then driving directly to Pearson International Airport. It will cut the cost of flying out of New Brunswick in half. Our first trips will begin in December 2024. This project will put together the go to market strategy across digital and traditional media and propose ad spend in each category and some copy for the campaign.
PHASE 2-Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding consistency challenges.We would like to collaborate with students to find and complete grant applications.This will involve several different steps for the students, including:Familiarizing themselves with our vision statement and a project we have defined.Developing a needs statement that characterizes the community problem and justifies the need for our project and funding.Identifying potential sponsors and funding opportunities that are a good fit for our organization and project.Improving the clarity and persuasiveness of our company's grant proposal writing.Bonus steps in the process would also include:Identifying new opportunities for community projects.