Create a Cold Email Campaign for BoardSpace

Closed
BoardSpace
Ottawa, Ontario, Canada
Pat Crosscombe
Founder & CEO
(29)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Sales strategy
Skills
target audience
Project scope
What is the main goal for this project?

The goal of this project is to create a cold email campaign for BoardSpace, an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. The campaign should be tailored to the target audience of BoardSpace and should include a strategy for creating and sending the emails, as well as a plan for measuring the success of the campaign.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of BoardSpace's target audience and their needs.


- Creation of a cold email campaign strategy.


- Creation of a plan for measuring the success of the campaign.


- Execution of the cold email campaign.



Final deliverables should include:


- All products.


- A written report explaining the strategy and outcomes.


About the company

BoardSpace is an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. BoardSpace overcomes the daunting task of looking after hundreds of documents, attending lots of meetings, preparing agendas, approving minutes and keeping on top of to-lists by providing boards with the tools to get their work done more efficiently and in less time.

Pat Crosscombe founded BoardSpace due to her experience on a condo board. BoardSpace is on a mission to organize the boards of directors of the world and was built by a team that understands the needs of condo and non-profit boards.