Instagram - Social Media Brand Development

Develop the name of the brand YourBeat Inc. Create a social media presence of the YourBeat Inc. brand on the social media site - Instagram.“Our mission is to empower artists to create communities of 1000 true fans to become completely successful without selling all their rights or giving away their music while at the same time connecting vendors and venues to their needed audience thereby giving all an opportunity to grow a fully sustainable environment and revolutionizing the music industry”

Front End Development

We have recently purchased template packages from Elegant Themes and these Divi word press layouts now have to replace the current websites with added plug ins and essentially copy the content as we structure the design of each page.This will include:knowledge of word pressCreating the various size requirements for {banner ads, panel ads, blog posts)inserting links for the other websites we own as needed while transferring the content

Summer Festival Marketing Campaign

At Prevail Activations we offer larger, experiential products for rent and purchase to festivals, schools and corporate events. Summer season is one of our busiest times due to the interest from festivals.We would like to work with students to design and help execute our marketing campaigns to festivals.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.

Paid Advertising and Owned (Social) Media Content preparation & Publication

We would like to collaborate with a single, specialized student to optimize and manage our campaigns and ads.For Paid Marketing on Facebook Ads:This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content with directorDeploying marketing campaigns according to calendarOverseeing our marketing campaigns and keeping them up-to-date.Bonus steps in the process would also include:optimizing for greater conversion and lower costsFor Owned Social Media:This will include 2 main projects requiring content creation and scheduling for social platforms, which will also be scheduled to recur on specific annual or differing schedules.Black History Month posts focused on Musicians and Music highlighting video, photo, quotes of Black Musicians.Informational and promotional posts for our specific curricular offering (Music Together)