Front End Development
We have recently purchased template packages from Elegant Themes and these Divi word press layouts now have to replace the current websites with added plug ins and essentially copy the content as we structure the design of each page.This will include:knowledge of word pressCreating the various size requirements for {banner ads, panel ads, blog posts)inserting links for the other websites we own as needed while transferring the content
Summer Festival Marketing Campaign
At Prevail Activations we offer larger, experiential products for rent and purchase to festivals, schools and corporate events. Summer season is one of our busiest times due to the interest from festivals.We would like to work with students to design and help execute our marketing campaigns to festivals.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.
SEO and Social Media Strategy
Our team is looking to take our online presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and identify keywords for various social platforms.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Creating a database of keywords and hashtags for our social media contentCreating a database of keywords and possible titles for blog posts to drive traffic from search enginesUse Wix to ensure SEO across our website
Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.
Digital Marketing
Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.