Atlantic Women's Venture Foundation/Sandpiper Ventures - Marketing Plan

PROJECT DESCRIPTION: Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for Canada Marketing, Communications Planning Project Mentor: Sarah Young Skills : Communication, Analytical capabilities, Problem-Solving, Teamwork Students will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including: KEY PROJECT ACTIVITES: Research Develop audience profiles Analyze current market trends and collect information on potential customers and competitors Research best practices and trends Research event, profile, and sponsorship opportunities Draft a content strategy plan and calendar for Sandpiper Develop content Assist with content development including social media posts and blog posts Interview staff, founders, or industry experts for content creation Development of marketing materials and templates Draft slide decks for pitch presentations Draft website content Drafting guidelines for incoming enquiries and responses to target audiences Develop email templates What are the deadlines and important milestones? Weekly deadlines What are we doing to measure success? We will measure by quality of work (creativity, aligned with marketing plan) Can components of this be assigned individually as students may span various time zones? Yes, projects can be assigned individually Is the project appropriate/accessible for all levels of study? Yes Ideal roles & responsibilities: Students interested in Marketing, Communications, Journalism, Public Relations Students with solid research & writing skills

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, slack, email) Primary contact : (Sarah Young, General Partner) Secondary contact: (Cathy Bennett, General Partner)

Marketing Plan - Atlantic Women's Venture Foundation/Sandpiper Ventures

Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for Canada Two students @ 70 hours/each Project Start Date: August 18th Marketing, Communications Planning Project Mentor: Sarah Young SKILLS: communication, analytical capabilities, problem solving, teamwork Project description and objectives Students will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including: · Research § Develop audience profiles § Analyze current market trends and collect information on potential customers and competitors § Research best practices and trends § Research event, profile, and sponsorship opportunities · Draft a content strategy plan and calendar for Sandpiper § Develop content § Assist with content development including social media posts and blog posts § Interview staff, founders, or industry experts for content creation · Development of marketing materials and templates § Draft slide decks for pitch presentations § Draft website content · Drafting guidelines for incoming enquiries and responses to target audiences § Develop email templates What are the deadlines and important milestones? · Weekly deadlines What are we doing to measure success? · We will measure by quality of work (creativity, aligned with marketing plan) Can components of this be assigned individually as students may span various time zones? · Yes, projects can be assigned individually Is the project appropriate/accessible for all levels of study? · Yes What are the skills and educational background needed? · Preference for Marketing, communications, journalism, PR students Are there hard skills required – Good writing skills, research