Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for Canada

Two students @ 70 hours/each

Project Start Date: August 18th

Marketing, Communications Planning

Project Mentor: Sarah Young

SKILLS: communication, analytical capabilities, problem solving, teamwork

Project description and objectives

Students will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including:

· Research

§ Develop audience profiles

§ Analyze current market trends and collect information on potential customers and competitors

§ Research best practices and trends

§ Research event, profile, and sponsorship opportunities

· Draft a content strategy plan and calendar for Sandpiper

§ Develop content

§ Assist with content development including social media posts and blog posts

§ Interview staff, founders, or industry experts for content creation

· Development of marketing materials and templates

§ Draft slide decks for pitch presentations

§ Draft website content

· Drafting guidelines for incoming enquiries and responses to target audiences

§ Develop email templates

What are the deadlines and important milestones?

· Weekly deadlines

What are we doing to measure success?

· We will measure by quality of work (creativity, aligned with marketing plan)

Can components of this be assigned individually as students may span various time zones?

· Yes, projects can be assigned individually

Is the project appropriate/accessible for all levels of study?

· Yes

What are the skills and educational background needed?

· Preference for Marketing, communications, journalism, PR students

Are there hard skills required – Good writing skills, research

Sarah Young, General Partern and Founder will work directly with project team of students proving weekly mentor sessions. Sarah has an extensive background in marketing, public relations and communications and is a Parent & senior counsel with NATIONAL. https://www.linkedin.com/in/sarah-young-155297/