Douglas College

New Westminster, British Columbia, Canada

Student teams will analyze and prepare a marketing analysis report and digital marketing strategy based on the organization's provided data. Insofar the organization provides relevant data (read below for details), the students will be tasked with analyzing the provided data, generating insights, and providing marketing recommendations based on their findings in the following categories:Consumer AnalysisWebsite AnalysisOrganic Search AnalysisSocial Media AnalysisEmail AnalysisPaid Media AnalysisEarned Media AnalysisCompetitor AnalysisIdeal organizations are:Seeking a better understanding of their consumer and marketing dataLooking for data-driven marketing recommendations, ideas, and inspirationComfortable with students analyzing company data (submitted data may be anonymized or scrubbed with identifiable information)The organization must be willing to share marketing and consumer data with students for analysis, or access to platforms where analytics and/or performance data is available. The following data is desired (the instructor can work with the organization to clarify the appropriate amount and type of data): Customer data, search/SEO data, social media performance data, email performance data, paid digital ad performance data, and any other marketing data you wish to be analyzed. If needed, the data can be scrubbed and anonymized by the organization, but providing students with "real"' data ensures they will be providing a more relevant analysis and strategy.

Douglas College

New Westminster, British Columbia, Canada

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Douglas College

New Westminster, British Columbia, Canada

Student teams will analyze and prepare a marketing analysis report and digital marketing strategy based on the organization's provided data. Insofar the organization provides relevant data (read below for details), the students will be tasked with analyzing the provided data, generating insights, and providing marketing recommendations based on their findings in the following categories:Consumer AnalysisOrganic Search AnalysisSocial Media AnalysisEmail AnalysisPaid Media AnalysisEarned Media AnalysisCompetitor AnalysisIdeal organizations are:Seeking a better understanding of their consumer and marketing dataLooking for data-driven marketing recommendations, ideas, and inspirationComfortable with students analyzing company data (submitted data may be anonymized or scrubbed with identifiable information)The organization must be willing to share marketing and consumer data with students for analysis. The following data is desired (the instructor can work with the organization to clarify the appropriate amount and type of data): Customer data, search/SEO data, social media performance data, email performance data, paid digital ad performance data, and any other marketing data you wish to be analyzed. If needed, the data can be scrubbed and anonymized by the organization, but providing students with "real"' data ensures they will be providing a more relevant analysis and strategy.

Douglas College

New Westminster, British Columbia, Canada

In this directed-studies formatted course, students work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.