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Marketing Strategies and Recommendations

MARK4483-002
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Kimberly Jang
Kimberly Jang
Instructor
(2)
4
General
  • Undergraduate; 4th year
  • 16 learners; teams of 4
  • 150 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/2 project matches
  • Canada
  • Academic experience
  • Any
  • Any
Categories
General Communications Advertising Digital marketing Marketing strategy Social media marketing
Skills
creative strategy communications strategy marketing consulting marketing strategy marketing resarch
Project timeline
  • September 8, 2022
    Experience start
  • December 2, 2022
    Experience end
Overview
Details

In this directed-studies formatted course, students work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Learner skills
Creative strategy, Communications strategy, Marketing consulting, Marketing strategy, Marketing resarch
Deliverables

Organizations will receive from their assigned student group(s):

  • a report including their research, analysis, insights, and recommendations
  • a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods can be used to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing plan: Providing insight and recommending strategies related to your Marketing Mix (e.g., product, distribution, pricing, or promotional recommendations)
  • Social Media: Analyzing how to leverage social media channels to reach different customer groups
  • Situational / External Analysis: Reviewing customers, competitors, market, environment, and/or marketing mix performance.
  • Promotional strategy: Developing an integrated marketing communication strategy, recommending different promotional ideas and tools to promote or marketing an offering from the organization
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Do you agree to be available for at least 30 minutes each week during the semester to virtually meet with student groups to answer questions or provide guidance?

Do you acknowledge that student groups are providing marketing recommendations, strategies, ideas, and/or assets, but will not be responsible for executing the marketing recommendations in-market? (For example: a student group may develop social media content for an organization, but will not be directly publishing the content on the organization's social media accounts)

Will you (or someone from your organization) be available to virtually attend the following - (a) Sept 22 - Meet & Greet the class and group, and (b) Dec 1 - Final Presentations