- Portals
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Vancouver, British Columbia, Canada
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Skills
Achievements
Latest feedback
Team feedback
Individual endorsement
Working with Amy for the second time has proven to be an excellent decision. Continuing on both the relationship and work foundations built in our first project have effectively moved our efforts forward to begin to position ourselves better for the coming academic year's marketing efforts (and beyond!). We hope to work with Amy again to continue this journey.
Team feedback
Team feedback
Recent projects
Digital Marketing on FB/IG
We are highly focused on marketing a specific line of early childhood programming from our offerings. We would like to collaborate with a single, specialized student to optimize and manage our campaigns and ads. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content with director Deploying marketing campaigns according to calendar Overseeing our marketing campaigns and keeping them up-to-date. Bonus steps in the process would also include: optimizing for greater conversion and lower costs
Paid Advertising and Owned (Social) Media Content preparation & Publication
We would like to collaborate with a single, specialized student to optimize and manage our campaigns and ads. For Paid Marketing on Facebook Ads: This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content with director Deploying marketing campaigns according to calendar Overseeing our marketing campaigns and keeping them up-to-date. Bonus steps in the process would also include: optimizing for greater conversion and lower costs For Owned Social Media: This will include 2 main projects requiring content creation and scheduling for social platforms, which will also be scheduled to recur on specific annual or differing schedules. Black History Month posts focused on Musicians and Music highlighting video, photo, quotes of Black Musicians. Informational and promotional posts for our specific curricular offering (Music Together)
(LevelUP) Seasonal Social Media Asset Development & Deployment
The main goal for the project is to create a set of seasonal social media posts for ABC Academy of Music that will be programmed over a 3-month period and set to recur every 3 years. The project will involve using existing creative assets and developing new ones to effectively promote the music classes and lessons offered by the academy to both B2C and B2B audiences. This will involve several different steps for the students, including: - Collaborating with the marketing team at ABC Academy of Music to understand the target audience and messaging for the seasonal social media posts. - Reviewing existing creative assets and identifying areas for improvement or new development. - Developing new visual and written content for the seasonal social media posts. - Programming the posts to be scheduled over the 3-month period and ensuring they are set to recur every 3 years. - Receiving guidance and support from the marketing team throughout the asset development process.
Market research and validation for launching a De-id product
Breeze Traffic is considering launching a new product for removing all personal information from videos and other types of data (audio, pictures, documents, datasets, etc.) in real time. See here: https://de-id.ai and here https://de-id.ca We want to gain a deep understanding of the target market for this product and the overall market for privacy technologies, so we can make a “go/no go” decision and uniquely position this product and our company within the privacy space.