Amy Cardenas
Learner -
(5)
8
Portals

Skills

Social media 4 Marketing 3 Target market 3 Market research 2 Strategic planning 2 Advertising campaigns 1 Brand awareness 1 Brand messaging 1 Business to business 1 Business-to-consumer 1 Communication 1 Content creation 1 Design 1 Digital marketing 1 Facebook advertising 1 Market potential 1 Market size 1 New product development 1 Organization of deliverables 1 Project development 1 Sales 1 Scheduling 1 Social media content 1 Social media marketing 1 Strategy 1 Target audience 1 Timelines and deliverables 1

Achievements

Latest feedback

Barnaby Kerekes
Barnaby Kerekes
Director
January 2, 2024
Team feedback
Working with Amy was a pleasure and highly collaborative. I am grateful for her attention to detail, consistency, and follow-up. Whenever there was need for clarity a question was asked, which is worth mentioning as so many people skip that!
Target market Strategic planning Marketing Digital marketing
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
ABC Academy of Music
Digital Marketing on FB/IG
ABC Academy of Music
Barnaby Kerekes
Barnaby Kerekes
Director
February 2, 2024
Individual endorsement
Project development Social media Market research Organization of deliverables

Working with Amy for the second time has proven to be an excellent decision. Continuing on both the relationship and work foundations built in our first project have effectively moved our efforts forward to begin to position ourselves better for the coming academic year's marketing efforts (and beyond!). We hope to work with Amy again to continue this journey.

Team feedback
Working with Amy for the second time has proven to be an excellent decision. Continuing on both the relationship and work foundations built in our first project have effectively moved our efforts forward to begin to position ourselves better for the coming academic year's marketing efforts (and beyond!). We hope to work with Amy again to continue this journey.
Target market Facebook advertising Scheduling Marketing Content creation Strategic planning Social media content Social media
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
ABC Academy of Music
Paid Advertising and Owned (Social) Media Content preparation & Publication
ABC Academy of Music
Alexander Kurtynin
Alexander Kurtynin
CEO
April 13, 2024
Team feedback
Amy produced very thorough, detailed, and deep research, with clear links to the source for every number or chart. She was very attentive to the customer, very accommodating of the requirements, and tried to clarify them as much as possible to avoid any future misunderstandings. Amy was very thorough, validated all numbers, and provided clear recommendations for us. These are precious findings!
Target market Market potential Brand messaging Market size Market research New product development
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
Breeze Labs Inc. DBA "Breeze Traffic"
Market research and validation for launching a De-id product
Breeze Labs Inc. DBA "Breeze Traffic"

Recent projects

ABC Academy of Music
ABC Academy of Music
Toronto, Ontario, Canada

Digital Marketing on FB/IG

We are highly focused on marketing a specific line of early childhood programming from our offerings. We would like to collaborate with a single, specialized student to optimize and manage our campaigns and ads. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content with director Deploying marketing campaigns according to calendar Overseeing our marketing campaigns and keeping them up-to-date. Bonus steps in the process would also include: optimizing for greater conversion and lower costs

Matches 1
Category Social media marketing + 2
Closed
ABC Academy of Music
ABC Academy of Music
Toronto, Ontario, Canada

Paid Advertising and Owned (Social) Media Content preparation & Publication

We would like to collaborate with a single, specialized student to optimize and manage our campaigns and ads. For Paid Marketing on Facebook Ads: This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content with director Deploying marketing campaigns according to calendar Overseeing our marketing campaigns and keeping them up-to-date. Bonus steps in the process would also include: optimizing for greater conversion and lower costs For Owned Social Media: This will include 2 main projects requiring content creation and scheduling for social platforms, which will also be scheduled to recur on specific annual or differing schedules. Black History Month posts focused on Musicians and Music highlighting video, photo, quotes of Black Musicians. Informational and promotional posts for our specific curricular offering (Music Together)

Matches 1
Category Social media marketing
Closed
ABC Academy of Music
ABC Academy of Music
Toronto, Ontario, Canada

(LevelUP) Seasonal Social Media Asset Development & Deployment

The main goal for the project is to create a set of seasonal social media posts for ABC Academy of Music that will be programmed over a 3-month period and set to recur every 3 years. The project will involve using existing creative assets and developing new ones to effectively promote the music classes and lessons offered by the academy to both B2C and B2B audiences. This will involve several different steps for the students, including: - Collaborating with the marketing team at ABC Academy of Music to understand the target audience and messaging for the seasonal social media posts. - Reviewing existing creative assets and identifying areas for improvement or new development. - Developing new visual and written content for the seasonal social media posts. - Programming the posts to be scheduled over the 3-month period and ensuring they are set to recur every 3 years. - Receiving guidance and support from the marketing team throughout the asset development process.

Matches 1
Category Social media marketing
Closed
Breeze Labs Inc. DBA "Breeze Traffic"
Breeze Labs Inc. DBA "Breeze Traffic"
Vancouver, British Columbia, Canada

Market research and validation for launching a De-id product

Breeze Traffic is considering launching a new product for removing all personal information from videos and other types of data (audio, pictures, documents, datasets, etc.) in real time. See here: https://de-id.ai and here https://de-id.ca We want to gain a deep understanding of the target market for this product and the overall market for privacy technologies, so we can make a “go/no go” decision and uniquely position this product and our company within the privacy space.

Matches 1
Category Competitive analysis + 4
Closed