(LevelUP) Seasonal Social Media Asset Development & Deployment

Closed
ABC Academy of Music
Toronto, Ontario, Canada
Barnaby Kerekes
Director
(30)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Social media marketing
Skills
target audience marketing business to business business-to-consumer
Project scope
What is the main goal for this project?

The main goal for the project is to create a set of seasonal social media posts for ABC Academy of Music that will be programmed over a 3-month period and set to recur every 3 years. The project will involve using existing creative assets and developing new ones to effectively promote the music classes and lessons offered by the academy to both B2C and B2B audiences.


This will involve several different steps for the students, including:


- Collaborating with the marketing team at ABC Academy of Music to understand the target audience and messaging for the seasonal social media posts.


- Reviewing existing creative assets and identifying areas for improvement or new development.


- Developing new visual and written content for the seasonal social media posts.


- Programming the posts to be scheduled over the 3-month period and ensuring they are set to recur every 3 years.


- Receiving guidance and support from the marketing team throughout the asset development process.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A set of seasonal social media posts with developed visual and written content.


- A programming schedule for the posts over the 3-month period and a plan for recurring posts every 3 years.


- Documentation of the creative assets developed and any improvements made to existing assets.



Final deliverables:


- All source materials for the developed creative assets.


- A written report explaining the design process and outcomes.


About the company

ABC Academy of Music has been providing Music Classes and Lessons to students of all ages since 2003. In addition to operating in the B2C space for families and individual students, ABC operates B2B services for schools and daycares.