(VFC) FoundersBoost Vancouver - Accelerator Program Management + Marketing

PROJECT DESCRIPTION: FoundersBoost (a partner of Techstars) is a mentor-driven pre-acceleration program that runs for 6 weeks and we take no fees or equity from startups. Our goal is to prepare early-stage startups in Vancouver/BC for accelerators, seed investors, and revenue by providing pitch coaching and mentorship during the program as well as connections to accelerators and VCs after the program We are running two cohorts each year: Spring Cohort - Application period between Jan - Mar, six Weekly sessions between Mar - Apr, Demo Day in May Fall Cohort - Application period between Jul - Sep, six Weekly sessions between Oct - Nov, Demo Day in Dec Between Jan - Mar and Jul - Sep, we will be focusing on promoting the accelerator program and recruiting startups/mentors, as well as hosting webinars and startup community events Between Mar - Apr and Oct - Nov, we will be focusing on running the weekly sessions and recruiting Investors for Demo Days HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT : 70 hours KEY PROJECT ACTIVITIES: Accelerator program management, startup event management Marketing and Promotion Research startups and supporting organizations IDEAL ROLES/RESPONSIBILITIES:* Marketing + PR - Event promotion in our social media channels, other tech communities, and tech medias Sponsorship - Reach out to potential sponsors to secure sponsorship for our events (professional firms, tech companies, etc) Program Associate - Coordinate with startups, mentors, speakers, investors, and Headquarter Venture Analyst - Researching, sourcing, and recruiting startups to the accelerator program Event Management - Host and organize webinars and startup community events Partnership - Research and develop relationships with different related communities/organizations that support startups FINAL PROJECT DELIVERABLES: This varies depending on the roles and the time your project start/ends (in relative to what we are focusing on during that time as mentioned in the Project Description section above) PROJECT MENTOR NAME: Kenneth Ip - FoundersBoost Vancouver Director

Engage NS - Understanding Effective SDG Practices for Reaching Various Audiences

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Engage Nova Scotia is an independent non-profit whose focus is a vibrant, inclusive, and resilient province. Our work sits at the intersection of government, non-profit, business, and academic sectors. We have been driving the NS Quality of Life Initiative since 2017. Our approach: We actively seek to include diverse voices – from all cultural communities, from all parts of the province, and from as many perspectives as possible We operate in a collaborative, neutral, and open space with partners from the private, public, and non-profit sectors, academia, and communities that no one organization or sector owns We create just enough structure to support our activities while staying lean, nimble, and transparent How we do things is as important as what we do We move forward in a spirit of responding to opportunities, supporting one another to take risks, and learning as we go KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Engage is coordinating a 3-year initiative to advance the UN Sustainable Development Goals (SDGs) in NS. We are seeking to learn more about effective SDG-related community outreach, design, data analysis and visualization, and communications for a variety of audiences and demographic groups, including historically marginalized and underserved communities. The following are the questions that we’d like students to explore: Outreach: Who is working with and towards the SDGs in NS and Canada? What are they doing? What kind of outreach is happening by those working towards the SDGs? Who are they reaching out to? What has effective community outreach around the SDGs looked like in NS and beyond? Does community outreach around the SDGs differ for different target audiences? If so, what should Engage consider when engaging with various communities? Communications: What are best practices as they relate to the SDGs? How do communications differ across different target audiences? What should be considered when communicating with various audiences? How can our communications be as accessible and inclusive as possible? Is there a common vocabulary for describing the SDGs in NS? If so, what words or phrases show up most often? Data Analysis and Visualization: Who is analyzing or visualizing SDG-specific data in NS and beyond? What are they doing? What are best practices as they relate to the SDGs? Do data visualization best practices differ for different audiences? If so, what should Engage consider when visualizing data? Design: What are design and media best practices as they relate to the SDGs? Do design and media best practices differ for different audiences? If so, how should Engage consider design and media for various communities? How can our designs and media be as accessible and inclusive as possible? Using the analysis, the design Intrapreneur would then design graphics and visualizations for various aspects of the SDG program. To this end, Engage’s project will allow students to answer these questions through research (landscape and social media reviews). In doing so, the Intrapreneurs will strengthen Engage’s awareness of effective SDG-related outreach, data analysis and visualization, design, and communications. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market research Data analysis Design Communications FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Intrapreneurs will: Summarize their findings in response to the questions they’ve explored Provide recommendations surrounding effective SDG-related community outreach, data analysis and visualization, design, and communications for a variety of audiences and demographic groups, including historically marginalized and underserved communities Produce graphics and other communications tools through design

fairechild - Manufacturing Research Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Tabitha Osler was inspired to create Fairechild after working in the fashion industry and recognizing an urgent need for sustainable change. As a mother herself, and believer in the power of outdoor play, she created the outerwear brand with the hope that children can play outside all day, whatever the weather. Fairechild’s popularity continues to grow as it’s been featured in publications like Martha Stewart Living and Maire Claire, and most recently, the winner of the Fedex Small Business Grant award and Milk Magazine Green award. We are looking for a student intern to help us research manufacturing opportunities and local retail space options and then present it to the CEO and GM of fairechild. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research duty and tax fees for importing children's wear to Canada from various countries Research and communicate with manufacturer's to obtain cost quotations and other variables within fairechild's criteria Create a report outlining information including taxes and duties, cost etc. including contacts for manufacturer's being presented Research local commercial real estate for retail space that will accommodate fairechild's needs and present to the CEO and GM with a cost analysis breakdown of expenses related to the available spaces and why the location/neighbourhood is an optimal choice IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Be curious Be detailed Have great verbal and written communication Align with our brand values and vision Have an understanding of the local HRM area Have excellent research and presentation skills FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Create a report with cost analysis of potential manufacturers that meet fairechild's criteria Create a report with cost analysis of local retail space and area's that would be an optimal choice for fairechild Present both reports to the CEO & GM

Granny Lee’s Kitchen Limited - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Students will develop a strategic marketing plan that shows our brand in a positive light to help increase brand awareness and generate new sales opportunities. Granny Lee’s Kitchen Limited is a home-based bakery serving the Greater Toronto Area. Our goal is to bring people together “for the LOVE of FAMILY and FOOD”. We love creating made from scratch, tasty, wholesome homemade baked goods that you can share at home, with friends, for your many celebrations and all your get-togethers. Our “made for you”: Muffins, Cookies, Gluten Free Treats, Pancakes and more are created using recipes that we have created and perfected over many years and we are currently in phase 2 of bringing some of these dry mixes to grocery store shelves. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Perform market research to locate and target ideal customers Use market research and data to identify business trends, product fit and customer behaviour Analyze data and create content, for the brand or product to establish and grow a target market share Provide creative input for marketing campaigns and develop marketing campaigns Draft a strategy and content to be used for social media platforms, print and website marketing campaigns Developing and executing social media campaigns Enhance brand’s message based on market research and ensure it is consistent and effective excellent writing skills IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Marketing Specialist Social Media Specialist Brand Specialist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Market research showing business and product trends and customer behaviours Marketing content based on results of market research Strategy and content for each platform Social media campaign for each platforms Assessment of brand message for each platforms WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5