Market Research Analysis for Strategic Marketing Insights

CGIC International Consulting Ltd. seeks to enhance its marketing strategies by conducting comprehensive market research. The goal of this project is to gather actionable marketing information that will inform the company's future marketing initiatives. The project involves analyzing current market trends, identifying key competitors, and understanding customer preferences within the industry. By leveraging classroom knowledge in marketing research methodologies, learners will be tasked with collecting and analyzing data to provide insights into potential market opportunities and threats. This project will enable learners to apply their theoretical knowledge in a practical setting, focusing on data collection, analysis, and interpretation. The outcome will be a detailed report that outlines strategic recommendations for CGIC International Consulting Ltd. to enhance its market positioning.

Social Media Video

CGIC International Consulting Ltd. is seeking to enhance its digital presence through the creation of engaging short video edits. The project focuses on capturing the essence of content and resonating with the target audience to drive engagement on social media platforms. The goal is to improve storytelling by producing concise, visually appealing, and professionally edited videos. These videos should be optimized for various digital channels, ensuring they are impactful and aligned with the brand's messaging. The project provides an opportunity for learners to apply their knowledge of video editing, digital marketing, and storytelling techniques to create content that stands out in the crowded digital landscape. The challenge lies in balancing creativity with strategic objectives to produce videos that not only attract attention but also encourage interaction and sharing.