CGIC International Consulting Ltd. is seeking to enhance its digital presence through the creation of engaging short video edits. The project focuses on capturing the essence of content and resonating with the target audience to drive engagement on social media platforms. The goal is to improve storytelling by producing concise, visually appealing, and professionally edited videos. These videos should be optimized for various digital channels, ensuring they are impactful and aligned with the brand's messaging. The project provides an opportunity for learners to apply their knowledge of video editing, digital marketing, and storytelling techniques to create content that stands out in the crowded digital landscape. The challenge lies in balancing creativity with strategic objectives to produce videos that not only attract attention but also encourage interaction and sharing.

What are learners expected to complete?

Learners are expected to complete the following tasks and deliverables to achieve the project goal:

1. Create 3-5 Short Videos: Each video should be between 30 and 60 seconds in length, professionally edited, and optimized for social media platforms such as Instagram, Facebook, and TikTok.
2. Editing Process Report: A brief report outlining the editing process, the storytelling techniques used, and the rationale behind the creative choices.
3. Audience Engagement Analysis: Demonstrating an understanding of strategies to engage the target audience through the videos.

Project Outcomes and Deliverables:

The project deliverables will include:

• A series of 3-5 short, edited videos optimized for social media platforms.
• A report documenting the editing process, creative rationale, and audience engagement strategies.

The final deliverables should showcase an ability to create visually compelling content while effectively engaging the audience.