CGIC International Consulting Ltd. seeks to enhance its marketing strategies by conducting comprehensive market research. The goal of this project is to gather actionable marketing information that will inform the company's future marketing initiatives. The project involves analyzing current market trends, identifying key competitors, and understanding customer preferences within the industry. By leveraging classroom knowledge in marketing research methodologies, learners will be tasked with collecting and analyzing data to provide insights into potential market opportunities and threats. This project will enable learners to apply their theoretical knowledge in a practical setting, focusing on data collection, analysis, and interpretation. The outcome will be a detailed report that outlines strategic recommendations for CGIC International Consulting Ltd. to enhance its market positioning.

The project deliverables will include a comprehensive market research report that offers actionable insights and strategic recommendations. This report will encompass:

• Market Trend Analysis: Detailed examination of current and emerging market trends.
• Competitor Analysis: In-depth evaluation of key competitors, including their strategies and market positioning.
• Customer Preference Insights: Insights into customer behavior, preferences, and unmet needs.

In addition to the report, a presentation summarizing the key findings and strategic recommendations will be delivered to CGIC International Consulting Ltd.

All deliverables will be carefully structured for clarity, relevance, and practical application, ensuring they effectively support CGIC International Consulting Ltd. in making data-driven and informed marketing decisions.