Market Research

We want to better understand teachers and the overall EdTech market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research involving: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.