-Led the successful collaboration of multiple external partners in order to develop and execute Gatorade's annual marketing communications strategy for 2022 & 2023
-Directed a cross-functional team focused on the innovation and commercialization of new Gatorade products
-Conducted in-depth research and analysis of brand and category data on an ongoing basis to inform strategic decision-making and brand building
-Independently led the collecting, analyzing, and utilization of yearly brand performance data, and presented results to PepsiCo senior leadership team
-Balanced multiple priorities & projects, while remaining organized and bringing all necessary stakeholders along

-Worked on three marketing teams, developing project management skills through the execution of the brand calendar including programming, merchandising strategies, and product launches
-Led a research project focused on the impacts of Covid-19 on the entire company and presented my findings to the senior leadership team
-Created a marketing communications strategy on how to increase awareness of PepsiCo’s clean-label products in the health-conscious sector and presented my plan to the senior leadership team

Researched innovative technology initiatives, such as virtual advisors, as well as competitive intelligence regarding such initiatives
-Developed a series of professional, client facing presentations for various life and wealth initiatives that acted as support tools for financial advisors during the sales process
-Supported the development, specifically the goal-setting, resource management, and budget allocation, of a formal Wealth Management Plan that worked to structure department priorities for the next four years