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- Anywhere
- Academic experience
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Project scope
- What is the main goal for this project?
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Our main goal is to grow our pre-launch wait list for Drobe Smart Solutions. This would be done by crafting, creating content, designing and running a social media campaign that will include establishing social media presence to drive targeted audience to our website and optimize conversions (registrations for waitlist).
This will involve several different steps for the students, including:
- Researching and understanding the target audience for Drobe Smart Solutions.
- Creating engaging and relevant content for social media platforms.
- Designing and implementing a social media campaign strategy.
- Analyzing website traffic and optimizing for conversions.
- Monitoring and managing social media presence and engagement.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should complete the following list of activities:
- Research report on the target audience and their social media behavior.
- Content calendar and sample posts for the social media campaign.
- Social media campaign strategy document.
- Analysis report on website traffic and conversion optimization recommendations.
- Regular reports on social media performance and engagement.
Final deliverables:
- A comprehensive report detailing the entire social media campaign process and outcomes.
- All content created for the campaign.
- Recommendations for future social media marketing efforts.
- What is the main goal for this project?
-
Our main goal is to grow our pre-launch wait list for Drobe Smart Solutions. This would be done by crafting, creating content, designing and running a social media campaign that will include establishing social media presence to drive targeted audience to our website and optimize conversions (registrations for waitlist).
This will involve several different steps for the students, including:
- Researching and understanding the target audience for Drobe Smart Solutions.
- Creating engaging and relevant content for social media platforms.
- Designing and implementing a social media campaign strategy.
- Analyzing website traffic and optimizing for conversions.
- Monitoring and managing social media presence and engagement.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on the target audience and their social media behavior.
- Content calendar and sample posts for the social media campaign.
- Social media campaign strategy document.
- Analysis report on website traffic and conversion optimization recommendations.
- Regular reports on social media performance and engagement.
Final deliverables:
- A comprehensive report detailing the entire social media campaign process and outcomes.
- All content created for the campaign.
- Recommendations for future social media marketing efforts.
- How will you support learners in completing the project?
-
- Dedicated Mentorship: clear guidance and feedback, with regular check-ins to monitor progress and address challenges.
- Clear Goal Setting: Establish clear, measurable goals at the beginning of the project and outline expected milestones to track progress.
- Access to Data: Ensure learners have access to necessary data, including website analytics and target audience demographics.
- Collaborative Platforms: Use collaborative tools like Slack or Microsoft Teams to facilitate communication and peer feedback among team members and mentors.
- Structured Feedback: Offer structured opportunities for presenting work and receiving detailed feedback to guide improvements and refine strategies.
- Supportive Environment: Foster a supportive learning environment where questions are encouraged, fostering curiosity and deeper understanding.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media marketing and content creation.
- Digital marketing strategy.
- Website analytics and conversion optimization.
- Graphic design and content creation tools.
- Copywriting and communication skills.
Nice to haves for students include
- Experience with social media management tools.
- Knowledge of SEO and SEM principles.
Supported causes
About the company
- https://www.meetdrobes.com
- 0 - 1 employees
- Apparel & fashion, Technology
Drobes is an AI-enabled closet add-on that transforms wardrobe management by pairing a visionary app with a smart system, allowing users to easily choose and locate outfits and receive personalized fashion advice through the app.