Our main goal is to grow our pre-launch wait list for Drobe Smart Solutions. This would be done by crafting, creating content, designing and running a social media campaign that will include establishing social media presence to drive targeted audience to our website and optimize conversions (registrations for waitlist).

This will involve several different steps for the students, including:

- Researching and understanding the target audience for Drobe Smart Solutions.

- Creating engaging and relevant content for social media platforms.

- Designing and implementing a social media campaign strategy.

- Analyzing website traffic and optimizing for conversions.

- Monitoring and managing social media presence and engagement.

By the end of the project, students should complete the following list of activities:

- Research report on the target audience and their social media behavior.

- Content calendar and sample posts for the social media campaign.

- Social media campaign strategy document.

- Analysis report on website traffic and conversion optimization recommendations.

- Regular reports on social media performance and engagement.

Final deliverables:

- A comprehensive report detailing the entire social media campaign process and outcomes.

- All content created for the campaign.

- Recommendations for future social media marketing efforts.

1. Dedicated Mentorship: clear guidance and feedback, with regular check-ins to monitor progress and address challenges.
2. Clear Goal Setting: Establish clear, measurable goals at the beginning of the project and outline expected milestones to track progress.
3. Access to Data: Ensure learners have access to necessary data, including website analytics and target audience demographics.
4. Collaborative Platforms: Use collaborative tools like Slack or Microsoft Teams to facilitate communication and peer feedback among team members and mentors.
5. Structured Feedback: Offer structured opportunities for presenting work and receiving detailed feedback to guide improvements and refine strategies.
6. Supportive Environment: Foster a supportive learning environment where questions are encouraged, fostering curiosity and deeper understanding.