Launch Visibility Campaign for Drobe Smart Solutions

Drobe Smart Solutions is preparing to launch a new product and seeks to maximize its visibility and engagement through a strategic public relations campaign. The project involves researching the target audience to understand their preferences and media consumption habits. Learners will craft compelling press angles that resonate with the identified audience, ensuring the product's unique features and benefits are highlighted. The team will write tailored press releases designed to capture the interest of media outlets and potential customers. Additionally, learners will manage outreach efforts to targeted media contacts, aiming to secure coverage in relevant publications and platforms. This project allows learners to apply their knowledge of marketing and communications strategies in a real-world context, enhancing their skills in media relations and campaign management.

Social Media Campaign for Drobe Smart Solutions

Our main goal is to grow our pre-launch wait list for Drobe Smart Solutions. This would be done by crafting, creating content, designing and running a social media campaign that will include establishing social media presence to drive targeted audience to our website and optimize conversions (registrations for waitlist). This will involve several different steps for the students, including: - Researching and understanding the target audience for Drobe Smart Solutions. - Creating engaging and relevant content for social media platforms. - Designing and implementing a social media campaign strategy. - Analyzing website traffic and optimizing for conversions. - Monitoring and managing social media presence and engagement.