Acclivity Contracting Group Inc. seeks to enhance its market presence in Mississauga and Oakville by developing a comprehensive lead generation strategy for its residential painting services. The project aims to identify and analyze target customer segments, focusing on interior and exterior painting, as well as deck and fence staining for homes. Students will explore and determine the most effective lead generation channels, such as digital ads, email outreach, cold calling, door to door marketing strategy and partnerships with real estate professionals, property management company and insurance companies overseeing home restoration projects. The goal is to generate 180 - 240 qualified leads within an 8-week timeframe. This project offers students the opportunity to apply their classroom knowledge in marketing and data analysis to real-world scenarios, enhancing their skills in strategic planning and customer segmentation.

Students will deliver a Lead Generation Strategy Document that outlines target customer segments and effective lead generation channels. They will also develop a Lead Database, organizing contacts by segment, such as realtors and homeowners. Additionally, students will create professional outreach messaging templates for email and social media campaigns. Finally, they will provide a reporting structure with metrics and tracking suggestions to measure lead quality and conversion potential.