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Advertising Customer segmentation Digital marketing Marketing strategy Social media marketingSkills
target audience maid services web traffic professionalism social media marketing business to business digital marketing business-to-consumer home health careGroupe Schekina Inc seeks to enhance its market presence in Canada by launching a targeted social media marketing campaign. The project aims to promote the company's home care and cleaning services to both B2C and B2B audiences. Learners will be tasked with creating compelling ad content and visuals that emphasize the trust, professionalism, and accessibility of Groupe Schekina's services. They will identify key audience segments and select the most effective platforms, such as Facebook, Instagram, and Google Ads, to reach these audiences. The goal is to develop a strategic ad campaign that drives engagement, increases website traffic, and boosts service bookings. By applying classroom knowledge, learners will gain practical experience in digital marketing strategies and audience targeting.
The project deliverables include a comprehensive social media marketing plan that outlines the campaign strategy, target audience segments, and platform selection. Learners will also produce a set of ad creatives, including visuals and messaging, tailored for both B2C and B2B audiences. Additionally, a report detailing the recommended ad strategy and expected outcomes will be provided, ensuring a clear path to achieving the campaign's objectives.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
About the company
Groupe Schekina Inc. is a fast-growing Canadian company built on the values of resilience, empowerment, and entrepreneurial excellence. Born from the lived experience of its immigrant founders, Eveline and Félix Seka, the company was created to turn the challenges of integration into stepping stones toward economic freedom — not only for themselves, but for countless others pursuing the same dream.
Initially launched through the acquisition of a franchise, the company has grown rapidly, achieving over $10 million in annual revenue, and continues to expand its reach through strategic acquisitions and diversification. Today, Groupe Schekina Inc. is more than a business — it is a hub of opportunity that actively supports aspiring entrepreneurs, especially newcomers to Canada, through three main areas of activity:
Franchise development and support services
Training and coaching programs for immigrant entrepreneurs
Residential and commercial cleaning services across multiple regions
What sets Groupe Schekina apart is its authentic, grassroots approach: the company doesn't just teach entrepreneurship — it lives it. Its mission is to open doors for others, helping them access the knowledge, resources, and structures that were once out of reach. Groupe Schekina’s work is rooted in a commitment to building a strong, inclusive, and financially independent community, where every person can thrive and contribute meaningfully to society.
With a proven business model and a growing team, Groupe Schekina Inc. is now entering a new phase of structured growth and seeks to formalize its business strategy in order to scale sustainably and inspire the next generation of Canadian entrepreneurs.