Me N ü Food App Inc. aims to establish a strong presence in the Montréal and Québec markets by developing a localized promotional campaign. The primary goal is to build early-stage brand credibility and trust among restaurant owners in these regions. This project involves clearly communicating Me N ü's core value proposition, refining its market positioning, and generating qualified interest from potential early adopters. The campaign will focus on creating simple, actionable promotional materials that resonate with the local restaurant community. By leveraging classroom knowledge in marketing and communication, learners will have the opportunity to apply theoretical concepts to a real-world scenario, enhancing their understanding of brand development and market penetration strategies.

Key tasks include conducting market research to understand the unique needs and preferences of restaurant owners in Montréal and Québec, developing targeted messaging, and designing promotional materials that effectively convey Me N ü's value proposition. The project will also involve identifying potential channels for distribution and engagement to maximize reach and impact.

The project deliverables will include a comprehensive promotional campaign plan tailored to the Montréal and Québec markets. This will encompass a detailed market research report, a refined brand positioning statement, and a set of promotional materials such as brochures, flyers, and digital content. Additionally, learners will provide a strategic outline for engaging with restaurant owners and generating interest in Me N ü's offerings. The deliverables will be designed to be actionable and easily implementable, ensuring that Me N ü can quickly establish a foothold in these key markets.