Restaurant Partner Acquisition Strategy for Me N ü Food App Inc.

Me N ü Food App Inc., a bilingual food tech startup, is seeking to expand its restaurant partnerships to enhance its B2B growth. Currently in the MVP stage, the platform allows restaurant patrons to access digital menus and receive personalized dining recommendations. With a current base of 20 partner restaurants, the company aims to onboard 50 new restaurant partners within the next three months, focusing initially on Montreal and Quebec, with plans for Canada-wide expansion. This project challenges Master of Management students to design a data-informed, scalable, and AI-compatible customer acquisition strategy. The strategy should consider the unique characteristics of the Quebec restaurant market and the digital adoption behaviors of restaurant owners, ensuring it is tailored to the local context and scalable for broader application.

Strategic Innovation Roadmap for Me N ü

Me N ü Food App Inc is preparing for a relaunch and seeks a strategic innovation roadmap to guide igrowth. The project involves conducting a comprehensive competitive analysis to understand the current market landscape and identify opportunities for differentiation. Additionally, the project will explore potential monetization pivots that align with Me N ü's core values and market position. A crucial aspect of the project is designing a scalable talent acquisition and organizational growth plan to ensure the company can support its expansion goals. The project aims to provide Me N ü with actionable insights and strategies to enhance its competitive edge and facilitate sustainable growth in the social & food app industry.

Localized Promotional Campaign for Me N ü in Montréal

Me N ü Food App Inc. aims to establish a strong presence in the Montréal and Québec markets by developing a localized promotional campaign. The primary goal is to build early-stage brand credibility and trust among restaurant owners in these regions. This project involves clearly communicating Me N ü's core value proposition, refining its market positioning, and generating qualified interest from potential early adopters. The campaign will focus on creating simple, actionable promotional materials that resonate with the local restaurant community. By leveraging classroom knowledge in marketing and communication, learners will have the opportunity to apply theoretical concepts to a real-world scenario, enhancing their understanding of brand development and market penetration strategies. Key tasks include conducting market research to understand the unique needs and preferences of restaurant owners in Montréal and Québec, developing targeted messaging, and designing promotional materials that effectively convey Me N ü's value proposition. The project will also involve identifying potential channels for distribution and engagement to maximize reach and impact.

Business Model and GTM Strategy for Me N ü

Me N ü Food App Inc, a bilingual food tech startup, is in the MVP stage and aims to expand its platform across Montreal and Quebec. The company seeks to design a data-informed, AI-compatible, scalable business model and go-to-market (GTM) strategy tailored to the evolving needs of the restaurant industry in Canada. The project focuses on leveraging AI to analyze market trends, customer preferences, and competitive landscapes to inform strategic decisions. The goal is to create a robust framework that supports sustainable growth and enhances the platform's appeal to restaurant partners. The project will enable learners to apply their knowledge of business strategy, data analysis, and AI integration in a real-world context, fostering innovation and strategic thinking.