Social Media Manager
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The Social Media Manager is responsible for leading social media initiatives including executing a the social media strategy to drive business growth while improving our customer experience. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful.
Who you are:
You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Instagram, Facebook, Twitter, Pinterest and other social media platforms. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
- What tasks will learners need to complete to achieve the project goal?
-
● Develop and execute a steady stream of genuine engagement with our community across our social media platforms
● Improve user/customer experience while increasing traffic and sales
● Execute the Dollar Eighty Strategy on Instagram using relevant comments and hashtags
● Lead analytics efforts to better understand site and user behaviour to identify opportunities of improving the experience and conversion rate
● Track all e-commerce marketing efforts and analyze data of performance
● Create visual and written content as needed
● Deliver and showcase the vision of the company, its initiatives, and corporate social responsibility to potential and existing customers.
- What is the main goal for this project?
-
The Social Media Manager is responsible for leading social media initiatives including executing a the social media strategy to drive business growth while improving our customer experience. You will be supporting and reporting to the owner, Flavia Zhamo. Each day will be fast-paced, challenging, rewarding and meaningful.
Who you are:
You are a digital native that is passionate about skincare, community building, and e-commerce. You have experience in working in retail environments (online and offline) and growing social channels. You are comfortable using Instagram, Facebook, Twitter, Pinterest and other social media platforms. You care about providing a positive customer experience and genuinely empathize with our clients. You are comfortable working with limited oversight and have good judgment.
- What tasks will learners need to complete to achieve the project goal?
-
● Develop and execute a steady stream of genuine engagement with our community across our social media platforms
● Improve user/customer experience while increasing traffic and sales
● Execute the Dollar Eighty Strategy on Instagram using relevant comments and hashtags
● Lead analytics efforts to better understand site and user behaviour to identify opportunities of improving the experience and conversion rate
● Track all e-commerce marketing efforts and analyze data of performance
● Create visual and written content as needed
● Deliver and showcase the vision of the company, its initiatives, and corporate social responsibility to potential and existing customers.
- How will you support learners in completing the project?
-
A serial startup employee, I have first hand the challenges and opportunities that come with being able to impact a company at their early stages. Being part of Everyday Chemist now will allow for you to truly understand everything that is involved in opening a new business. As a manager, I have taken intensive leadership training so I can provide the best experience for anyone who is part of our journey. I can provide mentorship not only in regards to this project but your professional life in total. If you need any additional support that I cannot provide, I am happy to find that support within my network.
- What skills or technologies will help learners to complete the project?
-
Skills
● Marketing/ Social Media acumen - analyze data and develop a strong marketing mindset
● Client service - communicate efficiently and empathetically with customers
● Collaboration - strategize alongside a creative team
● Management - communicate, relationship build and delegate
● Digital tools - have a strong understanding of marketing and e-commerce tools
About the company
- https://ec-studios.ca
- 2 - 10 employees
- Cosmetics & beauty
Everyday Chemist is a Toronto-based R+D studio that blends creativity with science to develop innovative personal care products. Founded by a mother and daughter duo, we know sustainability and accessibility are the foundation of a good formula.