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Digital marketing Search engine optimization Social media marketingSkills
social media strategic planning seo audit content management organic growth digital media strategy social media campaigns social media strategy digital marketing search engine optimizationThe Clean Divorce aims to enhance its digital presence to better support families and children through increased awareness of Divorce Wellness. The project focuses on optimizing content management and social media strategies to improve web visibility and organic growth. Learners will conduct SEO audits to identify current gaps and opportunities for improvement. They will develop strategies to enhance search engine rankings and increase engagement on social media platforms. The project will provide learners with the opportunity to apply their knowledge of digital marketing and SEO techniques in a real-world context, aligning with The Clean Divorce's mission to support families during challenging times.
- A comprehensive SEO audit report identifying current strengths and areas for improvement.
- A strategic plan outlining SEO and social media strategies to enhance web visibility.
- Implementation of at least two SEO strategies and one social media campaign.
- A final presentation summarizing findings, strategies, and expected outcomes for The Clean Divorce's digital presence.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
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