Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
With Knepp's Wilding Kitchen and Shop opening in two months’ time, we would like to focus on target audiences, social media and competitor analysis to look at ways to increase traffic to
our existing social media channels for our opening.
Key aims/objectives:
1. Identify key competitors in South-East England (predominantly East Sussex, West Sussex and Surrey) – these will be Michelin Green Star eateries, sustainable farm shops, cafes or restaurants. They will have a focus on sustainability, ethical production, with organic or biodynamic credentials. Once identified, analyse their social media reach (dominant platforms, follower figures, target audiences, data capture, web traffic, online press presence).
2. Test the useability and navigability of our social media offer across all arms of our Knepp brand. Create a SWOT analysis. Suggest ways to improve communication to new followers through our networks, consolidate and/or suggest ways to put out our message whilst maintaining our ethos. Look at consolidating hashtags into succinct and meaningful formats; suggest new hashtags for opening doors and driving social media forward, particularly around the café and shop opening, what will work in relation to competitor analysis.
3. If there is time - to analyse and review accessibility of Knepp websites and social media, in
relation to a template EDI policy. Suggest 5 key improvements in our accessibility.
- What tasks will learners need to complete to achieve the project goal?
-
Learners will need to create a SWOT analysis.
Learners will need research skills to find various retail markets around East and West Sussex, and Surrey - to look for interesting green, ethical farm shops, restaurants, cafes and retail shops that match our ethos. Think about the words 'organic', 'ethical', 'sustainability'.
Think about new ways of engaging with a potentially new, and existing, audience to interest them in using our new Wilding Kitchen and Shop. Remember it is not on the high street, it is in the countryside. What types or sets of people will we need to engage with? How will we find them? For instance, nature lovers. What social media may they use? What demographics are they? Local clubs, societies, associations? Business people and residents?
What could our pitfalls be? And how might you suggest we overcome them?
- What is the main goal for this project?
-
With Knepp's Wilding Kitchen and Shop opening in two months’ time, we would like to focus on target audiences, social media and competitor analysis to look at ways to increase traffic to
our existing social media channels for our opening.
Key aims/objectives:
1. Identify key competitors in South-East England (predominantly East Sussex, West Sussex and Surrey) – these will be Michelin Green Star eateries, sustainable farm shops, cafes or restaurants. They will have a focus on sustainability, ethical production, with organic or biodynamic credentials. Once identified, analyse their social media reach (dominant platforms, follower figures, target audiences, data capture, web traffic, online press presence).
2. Test the useability and navigability of our social media offer across all arms of our Knepp brand. Create a SWOT analysis. Suggest ways to improve communication to new followers through our networks, consolidate and/or suggest ways to put out our message whilst maintaining our ethos. Look at consolidating hashtags into succinct and meaningful formats; suggest new hashtags for opening doors and driving social media forward, particularly around the café and shop opening, what will work in relation to competitor analysis.
3. If there is time - to analyse and review accessibility of Knepp websites and social media, in
relation to a template EDI policy. Suggest 5 key improvements in our accessibility.
- What tasks will learners need to complete to achieve the project goal?
-
Learners will need to create a SWOT analysis.
Learners will need research skills to find various retail markets around East and West Sussex, and Surrey - to look for interesting green, ethical farm shops, restaurants, cafes and retail shops that match our ethos. Think about the words 'organic', 'ethical', 'sustainability'.
Think about new ways of engaging with a potentially new, and existing, audience to interest them in using our new Wilding Kitchen and Shop. Remember it is not on the high street, it is in the countryside. What types or sets of people will we need to engage with? How will we find them? For instance, nature lovers. What social media may they use? What demographics are they? Local clubs, societies, associations? Business people and residents?
What could our pitfalls be? And how might you suggest we overcome them?
- How will you support learners in completing the project?
-
Regular meetings, catch ups, and email communication.
About the company
- https://knepp.co.uk
- Unknown industries
Knepp supports an abundance of rare species including turtle doves, nightingales & purple emperors. Enjoy a visit, stay, safari & produce.