Knepp Estate - Student Consultancy Project

With Knepp's Wilding Kitchen and Shop opening in two months’ time, we would like to focus on target audiences, social media and competitor analysis to look at ways to increase traffic toour existing social media channels for our opening. Key aims/objectives:1. Identify key competitors in South-East England (predominantly East Sussex, West Sussex and Surrey) – these will be Michelin Green Star eateries, sustainable farm shops, cafes or restaurants. They will have a focus on sustainability, ethical production, with organic or biodynamic credentials. Once identified, analyse their social media reach (dominant platforms, follower figures, target audiences, data capture, web traffic, online press presence).2. Test the useability and navigability of our social media offer across all arms of our Knepp brand. Create a SWOT analysis. Suggest ways to improve communication to new followers through our networks, consolidate and/or suggest ways to put out our message whilst maintaining our ethos. Look at consolidating hashtags into succinct and meaningful formats; suggest new hashtags for opening doors and driving social media forward, particularly around the café and shop opening, what will work in relation to competitor analysis.3. If there is time - to analyse and review accessibility of Knepp websites and social media, inrelation to a template EDI policy. Suggest 5 key improvements in our accessibility.