Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive digital marketing strategy for the launch of Caffe Berry Bar's innovative food product using coffee fruit. The strategy should focus on promoting the product's health benefits, environmental sustainability, and unique taste to the target audience. This will involve several different steps for the students, including:
- Developing a social media marketing plan to create awareness and engagement.
- Creating personas for digital platforms that highlights unique user perspectives like health, medical or social well-being
- Planning digital marketing campaigns to reach potential customers via email, social media, PPC or Kickstarter campaigns
- Analyzing the effectiveness of the digital marketing strategy and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed market research report outlining the target audience and their preferences.
- A comprehensive social media marketing plan
- Email marketing campaigns with templates and performance analysis.
- A final report analyzing the effectiveness of the digital marketing strategy with recommendations for improvements.
Final deliverables:
- A complete digital marketing strategy document for the product launch.
- Performance analysis and recommendations report for our marketing strategy
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive digital marketing strategy for the launch of Caffe Berry Bar's innovative food product using coffee fruit. The strategy should focus on promoting the product's health benefits, environmental sustainability, and unique taste to the target audience. This will involve several different steps for the students, including:
- Developing a social media marketing plan to create awareness and engagement.
- Creating personas for digital platforms that highlights unique user perspectives like health, medical or social well-being
- Planning digital marketing campaigns to reach potential customers via email, social media, PPC or Kickstarter campaigns
- Analyzing the effectiveness of the digital marketing strategy and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed market research report outlining the target audience and their preferences.
- A comprehensive social media marketing plan
- Email marketing campaigns with templates and performance analysis.
- A final report analyzing the effectiveness of the digital marketing strategy with recommendations for improvements.
Final deliverables:
- A complete digital marketing strategy document for the product launch.
- Performance analysis and recommendations report for our marketing strategy
- How will you support learners in completing the project?
-
All company resources for successful completion of the project including access to paid accounts and learning resources from the Project Lead.
Students will connect directly with us for mentorship throughout the project via Zoom meetings, phone and emails.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Social media marketing and content creation.
- SEO strategies and implementation.
- Email marketing best practices.
- Data analysis and reporting.
Nice to haves for students include
- Experience with digital marketing tools and platforms.
- Knowledge of food industry marketing trends.
Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.