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Omilia Visuals
Toronto, Ontario, Canada
Christian Egwuogu
Employer
(3)
4
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Business strategy Market research Customer segmentation Market expansion
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive market expansion report for Omilia Visuals, a company specializing in digital visual media. The report should include an analysis of potential new markets for the company's photography and videography services, as well as recommendations for product expansion and growth strategies.


What tasks will learners need to complete to achieve the project goal?

Tasks for learners to complete:


- Research and analyze potential new markets for wedding, lifestyle portraits, corporate events, and content creation services.


- Identify key trends and customer preferences in the photography and videography industry.


- Develop recommendations for product expansion based on the analysis of new markets.


- Create a comprehensive market expansion report outlining the findings and recommendations.



Final deliverables:


- A detailed market expansion report including analysis, recommendations, and growth strategies.


- Presentation of the report to the company's management team.


How will you support learners in completing the project?

We would provide mentorship in the form of guidance and direction, access to data, staff time, prompt responses and feedback as required

What skills or technologies will help learners to complete the project?

Skills needed to successfully complete the project:


- Market research and analysis


- Strategic planning and business development


- Strong written and verbal communication skills


- Understanding of the photography and videography industry


- Proficiency in creating professional reports and presentations

About the company

We specialize in Digital Visual Media.

For over 10 years, we've created magic through lenses as hobbyists and volunteers. We now bring these years of experience and expertise to our clients; understanding their story, and aligning with their vision in expanding their influence, engagement and reach through story-telling that invokes expression.

We're about endless possibilities.