Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The primary objective of this project is to expand Veer Renewables' market presence in countries outside America, with a specific focus on emerging markets in offshore wind, such as Australia, South America, and Taiwan. Through comprehensive marketing research and strategy development, the marketing research intern will play a pivotal role in identifying key offshore wind developers securing projects, monitoring governmental progress in offshore wind initiatives, and crafting tailored marketing approaches to effectively reach and engage with these organizations.
- What tasks will learners need to complete to achieve the project goal?
-
Market Research and Analysis:
- Conduct in-depth research on the offshore wind energy market in target countries, including Australia, South America, and Taiwan.
- Gather data on market size, growth projections, regulatory frameworks, and key industry trends.
Stakeholder Identification and Profiling:
- Identify and profile offshore wind developers securing projects in the target regions.
- Understand their organizational structure, decision-making processes, and specific needs related to wind asset assessment and optimization.
Governmental Progress Monitoring:
- Monitor governmental initiatives, policies, and incentives supporting offshore wind development in the target countries.
- Track regulatory updates, licensing processes, and any emerging trends shaping the industry landscape.
Competitive Analysis:
- Conduct a comprehensive analysis of competitors offering similar services or solutions in the offshore wind energy sector.
- Identify strengths, weaknesses, opportunities, and threats posed by competitors to inform strategic positioning.
SWOT Analysis:
- Perform a SWOT analysis to assess Veer Renewables' strengths, weaknesses, opportunities, and threats in the context of market expansion.
- Utilize findings to develop a clear understanding of the company's competitive advantages and areas for improvement.
Marketing Strategy Development:
- Based on market research insights and stakeholder analysis, develop a tailored marketing strategy for each target country.
- Define key messaging, value propositions, and communication channels to effectively reach and engage with target stakeholders.
- What is the main goal for this project?
-
The primary objective of this project is to expand Veer Renewables' market presence in countries outside America, with a specific focus on emerging markets in offshore wind, such as Australia, South America, and Taiwan. Through comprehensive marketing research and strategy development, the marketing research intern will play a pivotal role in identifying key offshore wind developers securing projects, monitoring governmental progress in offshore wind initiatives, and crafting tailored marketing approaches to effectively reach and engage with these organizations.
- What tasks will learners need to complete to achieve the project goal?
-
Market Research and Analysis:
- Conduct in-depth research on the offshore wind energy market in target countries, including Australia, South America, and Taiwan.
- Gather data on market size, growth projections, regulatory frameworks, and key industry trends.
Stakeholder Identification and Profiling:
- Identify and profile offshore wind developers securing projects in the target regions.
- Understand their organizational structure, decision-making processes, and specific needs related to wind asset assessment and optimization.
Governmental Progress Monitoring:
- Monitor governmental initiatives, policies, and incentives supporting offshore wind development in the target countries.
- Track regulatory updates, licensing processes, and any emerging trends shaping the industry landscape.
Competitive Analysis:
- Conduct a comprehensive analysis of competitors offering similar services or solutions in the offshore wind energy sector.
- Identify strengths, weaknesses, opportunities, and threats posed by competitors to inform strategic positioning.
SWOT Analysis:
- Perform a SWOT analysis to assess Veer Renewables' strengths, weaknesses, opportunities, and threats in the context of market expansion.
- Utilize findings to develop a clear understanding of the company's competitive advantages and areas for improvement.
Marketing Strategy Development:
- Based on market research insights and stakeholder analysis, develop a tailored marketing strategy for each target country.
- Define key messaging, value propositions, and communication channels to effectively reach and engage with target stakeholders.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What do our present sales look like with respect to each location?
- Who are our largest competitors? What products/services do they provide that are similar to ours?
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://veer.eco
- 2 - 10 employees
- Energy, Environment, Science, Technology
Established in 2022, Veer Renewables is at the forefront of innovative R&D solutions for the onshore and offshore wind industry. With a focus on meteorology and data science, we provide unparalleled tools and insights that empower owner/operators, investors, and other stakeholders to comprehensively assess the performance of their wind assets, both existing and prospective. Our flagship product, WakeMap, leverages numerical weather prediction technology to analyze and elucidate the effects of “long wakes”—wind speed reductions downstream of wind farms that have been observed to extend more than 100 kilometers under specific atmospheric conditions. This critical but largely overlooked phenomenon is now gaining significant attention, with stakeholders increasingly turning to WakeMap to better understand the future performance of their assets and refine their bids for upcoming lease areas.