- Location
- Toronto, Ontario, Canada
- Bio
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I guide the development of user-centric digital technology solutions from conception to completion and iteration. I bring innovation, design thinking, leadership, and insights that move businesses from issue to outcome quickly and efficiently.
2+ years of combined industry experience building several products across industries including Telecoms, Retail, EdTech, and Media. Adept at ideation, market and user research, discovery, validation, testing, road-mapping, prioritization, collaboration, agile practices, strategy, and storytelling.
I recently concluded my Master of Management (Business) program at the Schulich School of Business, York University. I am open to roles, especially in Product Management, Digital Marketing, Customer Success and Strategy for Digital Technology.
- Companies
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Toronto, Ontario, Canada
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- Categories
- Communications Market research Product or service launch Marketing strategy
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Recent projects
Digital Content Creation
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our companyβs products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.
Lead Generation and Engagement Strategy for Omilia Visuals
The main goal for the project is to develop lead generation and engagement strategies for Omilia Visuals, a digital visual media company specializing in events photography and videography. The company aims to expand its influence, engagement, and reach through storytelling that invokes expression. This will involve several different steps for the students, including:- Researching the target audience and market trends in events photography and videography.- Developing a lead generation strategy to attract potential clients.- Creating an engagement strategy to increase interaction and connection with the audience.- Analyzing competitors and identifying opportunities for differentiation.- Implementing digital marketing tactics to increase brand visibility and awareness.
Brand Identity and Graphic Design
Our company is looking to solidify our identity and create a brand identity. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new templates for the company.This will involve several different steps for the students, including:Researching the brand identity.Work to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and designs.
Market Expansion Report for Omilia Visuals
The main goal for the project is to create a comprehensive market expansion report for Omilia Visuals, a company specializing in digital visual media. The report should include an analysis of potential new markets for the company's photography and videography services, as well as recommendations for product expansion and growth strategies.