Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to generate a comprehensive digital marketing strategy for the B2C launch of CaffeBerry.co's novel food products made from upcycled coffee fruit. This will involve several different steps for the learners, including:
- Conducting market research to understand customer demand and preferences for the new food products.
- Developing a digital marketing plan that includes social media, email marketing, influencer partnerships, and content creation.
- Planning a Kickstarter campaign to prove customer demand and generate initial sales.
- Analyzing and optimizing the digital marketing strategy based on customer feedback.
- What tasks will learners need to complete to achieve the project goal?
-
What tasks will learners need to complete to achieve the project goal?
By the end of the project, learners should complete the following tasks:
- Market research report outlining customer preferences and demand for the new food products.
- Comprehensive digital marketing plan including social media strategy, email marketing plan, influencer partnership strategy, and content creation plan.
- Plan a Kickstarter campaign launch with documented audiences, results and analysis.
- Final report analyzing the performance of the digital marketing strategy and providing recommendations for optimization.
Final deliverables:
- All research materials and reports.
- Comprehensive digital marketing plan document.
- Kickstarter campaign planning, materials and analysis report.
- What is the main goal for this project?
-
The main goal for the project is to generate a comprehensive digital marketing strategy for the B2C launch of CaffeBerry.co's novel food products made from upcycled coffee fruit. This will involve several different steps for the learners, including:
- Conducting market research to understand customer demand and preferences for the new food products.
- Developing a digital marketing plan that includes social media, email marketing, influencer partnerships, and content creation.
- Planning a Kickstarter campaign to prove customer demand and generate initial sales.
- Analyzing and optimizing the digital marketing strategy based on customer feedback.
- What tasks will learners need to complete to achieve the project goal?
-
What tasks will learners need to complete to achieve the project goal?
By the end of the project, learners should complete the following tasks:
- Market research report outlining customer preferences and demand for the new food products.
- Comprehensive digital marketing plan including social media strategy, email marketing plan, influencer partnership strategy, and content creation plan.
- Plan a Kickstarter campaign launch with documented audiences, results and analysis.
- Final report analyzing the performance of the digital marketing strategy and providing recommendations for optimization.
Final deliverables:
- All research materials and reports.
- Comprehensive digital marketing plan document.
- Kickstarter campaign planning, materials and analysis report.
- How will you support learners in completing the project?
-
Our company(https://caffeberry.co) is launching novel food products from Coffee Fruit, which is an upcycled ingredient e.g. https://caffeberrybar.com (an Energy Bar)
We intend to prove customer demand through Kickstarter campaign laucnh soon and looking to generate comprehensive digital marketing strategy for the B2C launch.
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.