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8/20 Generations
Pointe-Claire, Quebec, Canada
Project
Academic experience
400 hours of work total
Learner
Canada
Beginner level

Project scope

Categories
Market research Digital marketing Marketing strategy Social media marketing Marketing analytics
Skills
market opportunities marketing research business communication small business management esports management esports marketing branding campaigns educational games entrepreneurial finance creative entrepreneurship
Details

This Experience focuses on equipping Learners with the Skills to evaluate Market Opportunities and develop Strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges, particularly in the context of helping Canadian Communities create COMPANIES and JOBS. Learners will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

Deliverables
  • Developing a Market Entry Strategy for new Entrepreneurs 
  • Creating Value Propositions
  • Identifying and analyzing potential distribution channels  
  • Designing a Marketing Campaigns to raise Brand Awareness
  • Assessing competitive landscape and positioning strategies 
  • Formulating Stakeholder Engagement Plans to build partnerships 
  • Developing Pricing Strategies 
  • Communicate with various Stakeholders
  • File for Licenses, Permits and Legal Documents


Project 1: 8/20 POCKET SERIES


Executive Summary:


"In 2021, the global eSports market was valued at just over 1.08 billion U.S. dollars, an almost 50 percent increase from the previous year. Additionally, the eSports industry's global market revenue was forecast to grow to as much as 1.62 billion U.S. dollars in 2024. Asia and North America currently represent the largest eSports markets in terms of revenue, with China alone accounting for almost one fifth of the market."


" Esports has been around for nearly two decades, but is fairly new in the collegiate arena. There are more than thirty U.S. colleges and universities that offer scholarships for gamers, and the University of Utah is one of the larger sports schools to offer scholarships for video gaming. Its varsity Esports team competes at the popular and high-profile League of Legends competition. The university currently offers players partial video game scholarships, with the future goal of offering full video game scholarships to its gaming team. The University of California-Irvine similarly recruits students on partial video game scholarships and have even built a gaming arena for gamers and its school's 10-player team. Robert Morris University was the first college in the U.S. to offer video gaming scholarships, where students can earn up to $19,000 a year in gaming scholarships. Robert Morris University Esports athletes also don team uniforms and post-game meals, just like any other collegiate sports team.


Although many Esports teams are co-ed, many of the gamers are men. Stephens College joined the National Association of Collegiate Esports, which is home to over 31 video game scholarship-sponsored Esports programs and it is the first women's college to sponsor a varsity team and offer video game scholarships for women. The roster allows for up to twelve female gamers, all of who receive partial video game scholarships."

Source: https://www.scholarships.com/financial-aid/college-scholarships/sports-scholarships/esports-scholarships-scholarships-for-gamers/


INCLUSIVE JOB CREATION FOR ALL AGE GROUPS IN THE NATION AND ABROAD 


The Pioneers that took it seriously are Earning the following today:


"                  Salaried Pro Gamers: $4,000 – $5,000/Month or $50,000 – $60,000 a Year

Tournament Prize Money: $50,000

Streaming Earnings: $1,500 – $2,000


Today, 8/20 Generations is creating Jobs in this Industry by identifying, training and coaching all potential ESports Athletes- The Interns will play a Pivotal Role by ensuring that our Athletes are registered in Tournaments Year Round. They will also work on various aspects of the operations: Marketing, Advertising, Social Media Networking etc..

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Pointe-Claire, Quebec, Canada
11 - 50 employees
Banking & finance, Business & management, Education, Sports & fitness, Trade & international business
Representation
Social Enterprise Community-Focused

We are a Consulting Firm that likes to work on Community Based Projects.