Enhancing Online Visibility and Sales for OSE PLUS

OSE PLUS, a company seeking to improve its online presence and boost sales, is looking for innovative strategies to enhance its digital footprint. The project aims to address the challenges of low visibility in search engine results and suboptimal online sales performance. Learners will apply their knowledge of digital marketing, SEO, and e-commerce strategies to develop a comprehensive plan that increases OSE PLUS's online visibility and drives sales growth. The project will involve analyzing current online marketing efforts, identifying areas for improvement, and proposing actionable strategies. By focusing on targeted digital marketing techniques, the team will help OSE PLUS reach a broader audience and convert more visitors into customers.

E-commerce Marketing Strategy Enhancement

OSE PLUS is seeking to enhance its presence in the e-commerce market by improving the visibility and appeal of its products. The project aims to develop a comprehensive marketing strategy that effectively communicates the unique value of OSE PLUS products, encouraging both online and in-person spontaneous purchases. The focus will be on crafting compelling marketing messages and identifying key channels to reach potential customers. Additionally, the project will explore strategies for expanding into new markets and attracting national and international sports partnerships and investors. The goal is to create a cohesive plan that leverages current market trends and consumer behaviors to boost brand recognition and sales.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.