Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product.Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Assessing our existing marketing strategy and efforts.Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.

Video Creation

We are a Start-up in Edmonton Alberta and our company is supported by Alberta Innovates and Technology Alberta. We want to explore new ways of sharing our products and services through social media.We would like to collaborate with students to create an video that explains our services. This video will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with the company and app, as well as our mission and goals.Collaborating together to produce an advertisement to promote our app.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.

Accessibility Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility.We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers.This will involve several different steps for the students, including:Conducting background research on disabilities and methods of evaluating accessibility.Reaching out to customers and scheduling interviews.Familiarizing themselves with the test tasks that should be administered.Conducting accessibility tests remotely and following up with customers to thank them for their participation.Analyzing and reporting the metrics / results of the tests.Bonus steps in the process would also include:Recommending website improvements based on findings.