Company Overview:

• Good Natured Health is a Canadian natural health store offering high-quality supplements, natural body care products, and wellness essentials. We focus on chemical-free, trustworthy products designed to support customers on their wellness journeys, in-store and online.

Project Context:

• Larger retail brands have recently entered our local health and supplement market, creating increased competition for consumer attention. As a result, we are looking to reintroduce our brand to both existing and new audiences with a stronger, clearer, and more strategic market presence.

Project Description:

• We are seeking a student or small team to develop a full marketing campaign strategy that will position Good Natured Health more competitively. The goal is to communicate our values and offerings in a way that resonates with our core customers, highlights our differences from corporate brands, and builds lasting customer engagement.

Project Objectives:

• Develop a cohesive marketing campaign to reintroduce our brand to the market
• Identify key differentiators and value propositions to emphasize against larger retailers
• Propose messaging and promotional tactics across channels (online + in-store)
• Improve local and digital visibility of our store
• Reinforce our brand identity as a trusted, approachable source for natural health products

Key Deliverables:

Campaign Strategy Document outlining:

• Campaign theme/message
• Target audiences (demographics and psychographics)
• Key differentiators vs competitors
• Recommended channels (social media, email, in-store, local outreach)
• Suggested timing (e.g., seasonal campaign waves)

Promotional Plan including:

• Proposed promotions, events, or loyalty ideas
• Campaign tagline/slogan options
• Content topics or outlines for email/newsletter or blog

Execution Recommendations:

• Social media ideas (types of posts, frequency, tone)
• In-store promotion tie-ins (signage, customer incentives)
• Local marketing ideas (road signs, local partnerships)

Additional Content:

• Suggested content calendar template or rollout timeline
• Mock-ups of key messages or digital sample posts