Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our project aims to assist our nonprofit during an exciting phase of rebranding, aligning with our newly acquired charitable status and our broader mission and vision. We are seeking to develop a new logo and a comprehensive branding kit. The ideal collaborators for this project would be those who share a passion for community service and are eager to support a charity in crafting a powerful new brand. This initiative is dedicated to raising awareness about our cause: providing barrier-free mental wellness programs for Black women and families.
- What tasks will learners need to complete to achieve the project goal?
-
Research: Analyze the current brand, understand the target audience's preferences, and study competitors.
Strategy Development: Work with stakeholders to refine the nonprofit's mission, vision, and values, and decide on key messaging and tone.
Design: Create a new logo and develop a branding kit, including color palette and typography, ensuring alignment with the nonprofit’s goals.
Feedback Loop: Gather and incorporate feedback from stakeholders and the target demographic to refine the branding materials.
Implementation: Plan and execute the rollout of the new brand across digital and physical platforms, and develop a marketing strategy for the launch.
Evaluation: Set success metrics, monitor the brand's impact, and adjust the strategy as needed to maintain alignment with the nonprofit's objectives.
- What is the main goal for this project?
-
Our project aims to assist our nonprofit during an exciting phase of rebranding, aligning with our newly acquired charitable status and our broader mission and vision. We are seeking to develop a new logo and a comprehensive branding kit. The ideal collaborators for this project would be those who share a passion for community service and are eager to support a charity in crafting a powerful new brand. This initiative is dedicated to raising awareness about our cause: providing barrier-free mental wellness programs for Black women and families.
- What tasks will learners need to complete to achieve the project goal?
-
Research: Analyze the current brand, understand the target audience's preferences, and study competitors.
Strategy Development: Work with stakeholders to refine the nonprofit's mission, vision, and values, and decide on key messaging and tone.
Design: Create a new logo and develop a branding kit, including color palette and typography, ensuring alignment with the nonprofit’s goals.
Feedback Loop: Gather and incorporate feedback from stakeholders and the target demographic to refine the branding materials.
Implementation: Plan and execute the rollout of the new brand across digital and physical platforms, and develop a marketing strategy for the launch.
Evaluation: Set success metrics, monitor the brand's impact, and adjust the strategy as needed to maintain alignment with the nonprofit's objectives.
- How will you support learners in completing the project?
-
Learners will receive weekly supervision and direct interaction with our leadership team, alongside full access to necessary technology, software subscriptions, and resources essential for designing the logo, branding elements, and slogan.
- What skills or technologies will help learners to complete the project?
-
- Graphic Design
- Brand Strategy
- Market Research
- Adobe Creative Suite
- Social Media Marketing
- Stakeholder Communication
- Project Management
- Creative Thinking
- Feedback Analysis
- Digital Literacy
- Copywriting
- User Experience (UX) Design
- Data Analysis
- Public Relations
- Fundraising Strategies
- Cultural Sensitivity
- SEO (Search Engine Optimization)
- Storytelling
- Crisis Communication
- Conflict Resolution
- Leadership
- Emotional Intelligence
- Collaboration
Supported causes
About the company
- https://www.caremasters.ca
- 2 - 10 employees
- Hospital, health, wellness & medical, Individual & family services, Non-profit, philanthropic & civil society
Care Masters is a dedicated non-profit organization committed to enhancing the mental wellness of Black women and families within the Greater Toronto Area (GTA). By providing a range of programs and services, we focus on amplifying emotional development, uncovering effective coping strategies, strengthening community bonds, and offering educational opportunities aimed at bolstering mental resilience and stress management among Black women. Our approach is grounded in a mission to offer transformative, inclusive, and culturally responsive mental health support. We are devoted to serving Black women with the utmost respect, integrity, and compassion, employing innovative methods and leveraging community connections to address the invisible scars left by anti-black racism, abuse, violence, and generational trauma.