Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to build a comprehensive social media plan with specific focus on LinkedIn to gain more followers, leads and increase sales. Additionally, the project will involve reviewing the current site for SEO and marketing success in relation to social media.
This will involve several different steps for the students, including:
- Conducting a thorough analysis of Desk Research Group's current social media presence and performance on LinkedIn.
- Developing a comprehensive social media plan with specific strategies for increasing followers, generating leads, driving sales on LinkedIn, and establishing proven inbound and outbound sale strategies.
- Implementing SEO and marketing best practices to optimize the company's website for social media success.
- Creating a detailed report outlining the proposed social media plan for LinkedIn and recommendations for website optimization.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media plan specifically tailored for LinkedIn, including strategies for increasing followers, generating leads, and driving sales.
- An analysis of Desk Research Group's current website for SEO and marketing success in relation to social media and lead generation for both inbound and outbound sales.
- A detailed report outlining the proposed social media plan and recommendations for website optimization.
Final deliverables:
- A final report outlining the social media plan and website optimization recommendations.
- A presentation explaining the proposed strategies and recommendations.
- What is the main goal for this project?
-
The main goal for the project is to build a comprehensive social media plan with specific focus on LinkedIn to gain more followers, leads and increase sales. Additionally, the project will involve reviewing the current site for SEO and marketing success in relation to social media.
This will involve several different steps for the students, including:
- Conducting a thorough analysis of Desk Research Group's current social media presence and performance on LinkedIn.
- Developing a comprehensive social media plan with specific strategies for increasing followers, generating leads, driving sales on LinkedIn, and establishing proven inbound and outbound sale strategies.
- Implementing SEO and marketing best practices to optimize the company's website for social media success.
- Creating a detailed report outlining the proposed social media plan for LinkedIn and recommendations for website optimization.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive social media plan specifically tailored for LinkedIn, including strategies for increasing followers, generating leads, and driving sales.
- An analysis of Desk Research Group's current website for SEO and marketing success in relation to social media and lead generation for both inbound and outbound sales.
- A detailed report outlining the proposed social media plan and recommendations for website optimization.
Final deliverables:
- A final report outlining the social media plan and website optimization recommendations.
- A presentation explaining the proposed strategies and recommendations.
- How will you support learners in completing the project?
-
Access to data and software tool via LinkedIn and the corporate website. Learners will be able to discuss ideas with key stakeholders of the company.
About the company
- https://deskresearchgroup.com
- 2 - 10 employees
- Business & management, Business services
Established in 2016, Desk Research Group is a trusted and innovative business consulting firm that specializes in providing strategic consulting, in-depth market research, project advisory, implementation and oversight. With our extensive experience and data-driven analysis, we assist businesses in making strategic decisions, optimizing operations, and identifying new market opportunities.