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Omilia Visuals
Toronto, Ontario, Canada
Christian Egwuogu
Employer
(3)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Customer segmentation Digital marketing Market expansion Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive marketing and business development plan for Omilia Visuals, a visual media brand focused on photography and videography services for individuals and businesses. The plan should aim to expand the company's influence, engagement, and reach through storytelling that invokes expression, aligning with the company's vision and understanding their clients' stories.


What tasks will learners need to complete to achieve the project goal?

- Conduct market research and analysis to understand the target audience and competition.


- Develop a brand positioning strategy and marketing communication plan.


- Create a business development strategy to expand the company's reach and engagement.


- Design a content strategy for storytelling and expression through visual media.


- Identify potential business partnerships and collaboration opportunities.


- Develop a comprehensive marketing and business development plan for Omilia Visuals.



Final deliverables:


- A detailed marketing and business development plan document.


- Presentation of the plan to the company's stakeholders.


How will you support learners in completing the project?

We would provide ongoing mentorship, access to data, guidance and direction to students. We would provide feedback and create a conducive learning environment.

What skills or technologies will help learners to complete the project?

In order to complete this project, students should be familiar with:


- Marketing and business development principles.


- Market research and analysis.


- Brand positioning and communication strategies.


- Content strategy and storytelling.


- Partnership and collaboration development.



Nice to haves for students include:


- Experience in visual media marketing.


- Knowledge of photography and videography services industry.

About the company

We specialize in Digital Visual Media.

For over 10 years, we've created magic through lenses as hobbyists and volunteers. We now bring these years of experience and expertise to our clients; understanding their story, and aligning with their vision in expanding their influence, engagement and reach through story-telling that invokes expression.

We're about endless possibilities.