items_header

Open projects

Projects available to all portals

SodaMoneyRecords
Toronto, Ontario, Canada
SM
Record Label
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Market research Market expansion
Project scope
What is the main goal for this project?

I have a specific target audience I want to get my message and music to via social media and other media methods. The target audience in question is: Young Adults and Millennials, Urban and Suburban Youth, Hip-Hop and Rap Enthusiasts, Fans of Dark Aesthetics and Symbolism, Those interested in Narrative-driven music, Streetwear Enthusiasts, Fans of Interactive and Immersive experiences, Community-driven Audiences. Its important to note that the target audience might be diverse, encompassing individuals who identify with different aspects of the themes. The overarching appeal lies in the connecting with listeners who appreciate a multi-dimensional and emotionally resonate musical and visual experience. To identify and understand the specific target audience for the album, we'd need a variety of market research methods such as; Demographic Analysis, Social Media Analytics, Online Surveys and Questionaires, Focus Groups, Collaboration with Music Platforms, In-Depth Interviews, Observational Research, Collaborations with Influencers, etc.

What tasks will learners need to complete to achieve the project goal?

Market Research methods such as; Demographic Analysis, Social Media Analytics, Online Surveys and Questionaires, Focus Groups, Collaboration with Music Platforms, In-Depth Interviews, Observational Research, Collaborations with Influencers, etc.

How will you support learners in completing the project?

The team and I will help support by giving the in-depth process of how the entire album rollout will play out which will give them an even better insight to who we are trying to attract. Email and phone call any day of the week with any questions or information as needed. Access to the tools that currently are using, and open to obtaining much needed tools and technology, access to data and more.

What skills or technologies will help learners to complete the project?

I'm not sure how to answer this question at the moment.

About the company

SodaMoneyRecords is an entertainment label whose primary goal is to unite the Toronto music and fashion industry and breathe life into a scene. The record labels mission is to give artists a leverage in showcasing their talents to their best ability by developing their craft, harnessing their style and expanding of markets. Soda Money wants to bring fun interactive musical and non musical events to the city; musical performances, fashion shows and fundraisers for the community.