Silken Threads, a company specializing in luxury indianwear clothing, seeks to enhance its social media presence, particularly on Instagram, to better engage with its audience and drive brand awareness. The project aims to develop and execute a comprehensive social media strategy that aligns with current industry trends and leverages competitor insights. The team will focus on creating visually appealing and engaging content, including graphics, videos, and written copy, to captivate the target audience. Additionally, the project will involve optimizing content for search engines to support SEO initiatives, ensuring that Silken Threads' online presence is both engaging and discoverable. By analyzing performance metrics of social media campaigns, the team will provide actionable insights to refine and improve future strategies.

The project deliverables include a detailed social media strategy document outlining proposed content and engagement tactics for Instagram. The team will produce a series of graphics, videos, and written posts ready for publication. A comprehensive report analyzing industry trends, competitor strategies, and campaign performance metrics will be provided. Additionally, the team will deliver an SEO-optimized content plan to enhance search engine visibility.