Hive Educational Services aims to enhance its brand identity and understand its market positioning. The project involves creating a branding strategy that accurately reflects the company's mission and values. The team will conduct comprehensive market research to identify the needs and preferences of the target audience, as well as competitive pricing strategies. This project provides an opportunity for learners to apply marketing and branding theories from their coursework to a real-world scenario. The goal is to develop a cohesive brand identity and gather actionable insights into market demand and pricing. The project is designed to be completed by a team of marketing students within 80 hours, focusing on tasks that are closely related and manageable.

The project deliverables include a detailed branding strategy document and a market research report. The branding strategy should encompass logo design, color schemes, website layout and messaging that align with Hive Educational Services' values. The market research report should include data analysis on customer needs, competitor pricing, and recommendations for pricing strategies. These deliverables will provide Hive Educational Services with a clear direction for its branding and market approach.