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Company
SafeSmart Access Canada
Toronto, Ontario, Canada
Contact
Marketing Manager
Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Advertising Digital marketing Social media marketing
Skills
social advertising content development design elements and principles marketing content strategy marketing strategies branding business-to-business (b2b) marketing b2b advertising
Details

This project aims to enhance the visual content strategy for a company's marketing department by developing and refining templates for various channels, including organic social media, paid social/advertising channels, and print.


The goal is to provide a cohesive and visually appealing set of templates that align with the company's branding and marketing objectives. Learners will apply their knowledge of design principles and marketing strategies to create templates that can be easily adapted for different campaigns. The project will involve analyzing current visual content, identifying areas for improvement, and iterating on designs based on feedback. By the end of the project, the team will have developed a suite of versatile templates that can be used across multiple platforms, ensuring consistency and effectiveness in the company's marketing efforts.

Deliverables

The deliverables for this project include finalized visual content and templates for organic/paid social, advertising, and print. Ideally the templates will be simple enough to ensure that future content creators can maintain consistency.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Advanced manufacturing, Construction, engineering & trades

SafeSmart Access—with locations in USA, UK, Australia, New Zealand and Canada—has been a global provider and of portable and compliant height access equipment since 2007. With strategic locations in Regina, Toronto, and Vancouver, SafeSmart Access Canada is well positioned to meet and exceed all height access requirements across the country. Our range of off the shelf and custom height access products have found applications in sectors ranging from construction and mining through to defence and aviation in Canada and globally. From roots as a premium scaffolding manufacturer, to evolving into a specialist in the custom platform space, SafeSmart is Canada's best-qualified company for creating unique and impactful height-access solutions