The goal of this project is to enhance HUEY’s digital presence by updating the website and e-commerce store, improving the user experience, and supporting the launch of our new sunscreen lines through targeted digital marketing.

Tasks and Activities:

• Redesign the website and e-commerce experience with a focus on intuitive navigation, mobile responsiveness, and seamless UX/UI.
• Develop digital marketing strategies and create supporting assets to promote HUEY’s new sports/active and kid-friendly sunscreen lines.

Learners are expected to complete a full refresh of HUEY’s digital presence, including the website, e-commerce platform, and marketing assets to support the brand’s new product launches. Specifically, they will:

• Update and expand HUEY’s brand guidelines to reflect new product lines and positioning.
• Redesign or enhance the website and e-commerce store with a focus on user experience and conversion.
• Create a suite of digital marketing assets (e.g., social media content, email templates, ad creatives) tailored for the sports/active and kid-friendly sunscreen launches.
• Develop messaging and storytelling concepts that introduce sunscreen as a tool to help prevent heat exhaustion, including mockups or examples of how this messaging can be applied.
• Present a final project deliverable that includes updated branding, UX/UI concepts, marketing assets