HUEY is a modern skincare brand built for outdoor enthusiasts who need serious sun protection without compromising on comfort, safety, or style. Our products are designed for all skin tones, with a focus on clean, mineral-based formulas that leave no white cast and are safe for both people and the planet.

Born from the belief that everyone deserves effective sun care, HUEY creates sunscreen solutions that serve a wide range of lifestyles, from athletes and adventurers to families and everyday users. We’re proud to challenge the outdated norms of the sunscreen industry by offering inclusive, high-performance products that look good, feel good, and do good.