Caredara is preparing to launch its innovative home care platform and seeks a comprehensive digital marketing strategy to ensure a successful introduction to the market. The project aims to identify target personas, optimize social media engagement, and develop a sustainable content calendar that aligns with Caredara's brand mission and recruitment goals for practitioners and clients. Learners will conduct an external market analysis to understand industry trends and competitive positioning. The project will focus on creating actionable recommendations across the marketing mix, emphasizing education, trust-building, and expanding digital reach. By applying classroom knowledge, learners will gain practical experience in digital marketing strategy development and execution.

The project will result in a detailed digital marketing strategy document that includes identified target personas, an optimized social media engagement plan, and a sustainable content calendar. Additionally, learners will provide a comprehensive market analysis report and actionable recommendations for Caredara's marketing mix. These deliverables will support Caredara's platform launch and enhance its digital presence.