Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
canva (software) social media management hootsuite (social media management software) content creation digital marketing social mediaThis project focuses on executing a digital marketing plan to build brand presence across key platforms such as LinkedIn, Facebook, and Instagram. The goal is to implement content creation and audience engagement strategies that will attract both healthcare professionals and facility managers. Students will contribute directly to the company's visibility and outreach efforts.
Set up or optimize existing social media accounts.
Create a content calendar tailored to each platform’s audience.
Design and schedule posts using tools like Canva, Buffer, or Hootsuite.
Track engagement metrics (likes, shares, comments, reach) to assess effectiveness.
Prepare a final report outlining performance insights and improvement recommendations.
Provide a folder with post templates, graphics, and reusable assets etc.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are in the phase of developing a new healthcare staffing agency based in Alberta, Canada, with a focus on both travel nursing and local healthcare staffing solutions. Our mission is to connect qualified health professionals with care facilities that need timely and reliable staffing support—whether for daily shifts, locum coverage, or long-term placements. Though in the early stages of growth, we are actively building our digital presence and operational infrastructure. Our two core audiences are healthcare professionals seeking flexible work opportunities and healthcare facility administrators seeking trusted staffing partnerships. As we grow, we are committed to delivering quality care through strategic talent placement, and we’re excited to partner with students to help shape our company’s foundation.