Give A Mile, a non-profit organization dedicated to providing flights for people in need, seeks to enhance its online presence and engagement through a targeted social media campaign. The goal is to design and develop a 30-day campaign that effectively raises awareness about Give A Mile's mission, drives traffic to their donation and loyalty points pages, and encourages community sharing and user engagement. The project will involve creating a cohesive strategy that aligns with Give A Mile's values and objectives, utilizing various social media platforms to reach a broader audience. Learners will apply their knowledge of digital marketing, content creation, and analytics to craft compelling messages and visuals that resonate with the target audience. The project will also include setting measurable goals to evaluate the campaign's success and making necessary adjustments to optimize performance.

The project deliverables will include a comprehensive social media campaign plan, complete with a content calendar outlining daily posts and engagement strategies. Learners will develop creative content, including graphics, videos, and written posts, tailored to each platform's audience. Additionally, the team will provide a report detailing the campaign's expected outcomes, key performance indicators, and methods for tracking success. A final presentation will summarize the campaign's strategy and anticipated impact, ready for Give A Mile's review and implementation.